Motion Designer

Randstad Canada; Calgary; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a talented Motion Graphic Designer to join their dynamic team. This exciting role focuses on developing and executing Performance Marketing campaigns for a digital retail platform, with an emphasis on creating visually compelling motion graphics and static assets. The successful candidate will collaborate closely with the Digital Marketing team to ensure all creative work aligns with brand standards and campaign objectives. This hybrid position offers the opportunity to work both remotely and onsite, providing a perfect balance for creative professionals looking to make an impact in the eCommerce space.

Benefits

Work as part of an Inhouse Creative team

Join an excellent retailer

Qualifications

• Proven experience in creating ad assets for various digital platforms.
• Expertise in motion graphics and performance-driven design.

Responsibilities

• Collaborate with Digital Marketing to design Performance Marketing campaigns.
• Create engaging motion graphics and static imagery to drive conversions.

Skills

Motion Graphic Design

Performance Marketing

Brand Guidelines Adherence

Creative Brief Interpretation

Education

Bachelor's Degree in Graphic Design or related field

Tools

Photoshop

After Effects

XD

Illustrator

Job description

We are seeking a talented Motion Graphic Designer with a strong background in eCommerce/digital retail to join our client's team. The successful candidate will play a crucial role in developing and executing Performance Marketing campaigns for our digital retail platform, focusing on creating visually compelling motion graphics and static assets across various channels.

This is a hybrid 6 month contract with the potential to extend with our client in the Calgary area. We are offering full time and will require onsite work 2-3 days/ week.

Advantages

1. Work as part of an Inhouse Creative team
2. Join an excellent retailer to assist with their motion graphic needs.

Responsibilities

1. Collaborate closely with the Digital Marketing team to design and implement Performance Marketing campaigns on platforms like Facebook, Instagram, and Google, ensuring that all assets are optimized for performance and aligned with brand standards.
2. Create engaging motion graphic videos and static imagery using product images and copy to drive conversions and enhance the customer journey.
3. Review creative briefs and translate campaign objectives into effective visual assets.
4. Work with creative governance to maintain brand consistency across all digital assets.
5. Participate in creative brief meetings to fully understand project objectives and marketing goals, ensuring all deliverables meet the required standards.
6. Conceptualize and design page layouts that align with campaign schedules and technical specifications, ensuring seamless integration of photography, copy, and production elements.
7. Research and gather inspiration from various image databases, collaborating with Producers and Art Directors to select appropriate photography, backgrounds, and special treatments.
8. Attend project reviews and interact with stakeholders to ensure all creative needs are met.
9. Assess the reusability of existing photography for new layouts, determining when new photography is necessary.

Qualifications

1. Proven experience in creating ad assets for Google Display Network, Facebook/Instagram, and YouTube, with a focus on performance-driven design.
2. Expertise in Photoshop and After Effects; proficiency in XD and Illustrator is a plus.
3. Strong ability to adhere to brand guidelines and work within provided templates.
4. Previous experience working within an eCommerce organization, with the ability to manage campaigns involving a large volume of assets.

Summary
If you have a passion for digital retail and a proven track record of creating impactful motion graphics that drive results, we’d love to hear from you. Please apply today!