Mid-Market Account Executive

Trulioo; Vancouver; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Trulioo, the global leader in digital identity verification, invites you to join our Vancouver team as a Mid-Market Account Executive. You will own the full sales cycle across Payments, e‑Commerce, Financial Services and Technology sectors in a fast-paced, hybrid environment.

Bring 3+ years of B2B SaaS sales, a track record of quota attainment, and the ability to build and close pipeline. MEDDPICC experience is a plus, and you will leverage Salesforce to forecast and manage opportunities.

Qualifications

• 3+ years of B2B software sales experience in a quota-driven environment.
• Proven track record of meeting or exceeding sales targets.
• Experience building, progressing, and closing pipeline through a disciplined process.
• Familiarity with MEDDPICC is an asset.

Responsibilities

• Build and maintain a strong sales pipeline through targeted outbound prospecting, inbound lead conversion, and strategic customer engagement.
• Generate substantial new pipeline and advance opportunities through the full sales cycle.
• Manage deals with discipline, balancing near-term wins and long-term growth.
• Maintain a rolling pipeline and accurate Salesforce records for forecasting.
• Deliver compelling product demonstrations tailored to customer needs.
• Drive an efficient sales process and shorten the sales cycle where possible.
• Leverage AI and data to improve productivity and decision-making.

Skills

B2B sales

Quota attainment

Pipeline management

Sales prospecting

Tools

Salesforce

MEDDPICC

Job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we're proud to be recognized as a BC Top Employer for the second consecutive year , reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.

Flexible Hybrid Working Environment

Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.

Wellness

We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.

Employee Resource Groups

Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary

Reporting to the Sales Director, the Mid-Market Account Executive will own the full sales cycle for new business across the Payments, e-Commerce, Financial Services, and Technology sectors. You will build relationships with key stakeholders, uncover business needs, and position Trulioo's solutions across customer onboarding, identity verification, continuous monitoring, risk management, and fraud prevention.

This role requires a consultative sales approach, strong technical aptitude, and the ability to connect customer challenges with Trulioo's capabilities and measurable business outcomes. You will thrive in a fast-paced, collaborative environment and bring an entrepreneurial mindset to building pipeline and converting qualified opportunities into long-term customer relationships.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This will be a full-time, permanent position working out of the Vancouver office on a hybrid model (3-days per week in the office).

What You'll Be Doing:

• Build and maintain a strong sales pipeline through targeted outbound prospecting, inbound lead conversion, and strategic customer engagement.
• Generate at least $400,000 in new pipeline each quarter through self-sourced opportunities and the progression of qualified inbound leads.
• Manage opportunities through the full sales cycle with discipline and professionalism, balancing near-term conversion with longer-term growth opportunities.
• Maintain a rolling pipeline of at least four times your quota to support consistent performance.
• Lead engaging product demonstrations tailored to the needs and use cases of qualified prospects.
• Maintain accurate and timely Salesforce records to support reliable forecasting and pipeline visibility.
• Drive an efficient sales process, targeting an average sales cycle of 90 days or less.
• Leverage AI to increase capacity, improve productivity, and enhance sales effectiveness.

What You'll Bring:

• 3+ years of B2B experience in a software Account Executive role focused on new business acquisition.
• A demonstrated track record of meeting or exceeding quota
• Proven success building, progressing, and closing pipeline through proactive prospecting and a disciplined sales process; experience with MEDDPICC is an asset.
• Experience managing deal sizes ranging from $20,000 to $100,000+ and a portfolio of