Mgr, Content Design & Practice

Rogers Communications, Inc.; Calgary; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading telecommunications company is seeking a Manager of Content Design to oversee a team of Digital Content Designers. This role requires collaboration with multiple teams to produce user-centered content across various digital platforms, ensuring that it aligns with company brand and business objectives. The ideal candidate will have strong analytical skills, content management proficiency, and significant experience in digital content design.

Benefits

Competitive salary & annual bonus

Health and dental benefits

Paid time off for volunteering

Discounts on services and products

Wellness Programs

Employee stock options

Qualifications

• Proficiency in content management systems and work management tools.
• Hands-on experience with analytics tools to measure and optimize content performance.
• Experience with design software to collaborate with UX designers.

Responsibilities

• Grow the Digital Content practice through the development of guidelines.
• Lead the Digital content strategy and produce content for various platforms.
• Manage content production timelines to ensure on-time delivery.

Skills

Content management systems (CMS)

Analytics tools (Google Analytics, Adobe Analytics)

Design software (Adobe Creative Suite, Figma)

Strong writing, editing and communication skills

Attention to detail

Problem-solving

Education

Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field

Tools

Jira

Trello

Asana

Job description

Mgr, Content Design & Practice

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who we're looking for:

Reporting to the Senior Manager, Digital Content, you will manage a team of Digital Content Designers and collaborate with marketing, product, UX, and digital analytics teams to produce user-centered content for customer-facing and internal digital platforms (websites and mobile applications). From concept to execution, your work will ensure that every piece of content reflects the Rogers brand, supports customer journeys, and achieves measurable outcomes. If you can build high-performing teams, are a creative problem-solver with a passion for storytelling and have an eye for detail, this role is for you.

Location: We are open to hire nationally.

What you’ll do:

• Grow the Digital Content practice through the development of guidelines, libraries and content patterns.
• Provide editorial oversight and strategic content direction for Digital Content Designers who craft and implement engaging, user-first digital content that aligns with Rogers’ business objectives and brand guidelines.
• Lead the Digital content strategy and produce content for a variety of platforms, including websites, mobile apps, chatbots and internal applications.
• Collaborate with cross-functional teams (marketing, UX, product, analytics) to develop content that supports user journeys and enhances customer experiences.
• Content Creation & Optimization:
• Review, write, edit, and optimize content for clarity, consistency, and accessibility.
• Ensure all content is SEO-friendly, accessible (AODA-compliant), and team members are aligned with UX best practices.
• Support personalization efforts by working with the Personalization and Optimization team to create content variations for A/B testing, multivariate testing, and content experiments.
• Support digital tools with AI capabilities by collaborating with developers on content prompts, few-shot training and the content strategy for source articles.
• Use analytics insights and data-driven recommendations to continuously improve content relevance, engagement, and conversion rates.
• Manage content production timelines, ensuring content is delivered on time and to a high standard of quality.
• Coordinate with external partners, including design agencies and freelancers, to scale content production as needed.
• Maintain content calendars and schedules to ensure timely delivery for digital campaigns, product launches, and ongoing updates.
• Performance Analysis & Reporting:
• Use tools like Google Analytics, Adobe Analytics, and content management system (CMS) dashboards to track content performance and engagement.
• Create performance reports and present actionable insights to stakeholders, offering recommendations for content improvements.
• Stay up to date on digital content trends, emerging platforms, and industry best practices.
• Test new content formats, interactive experiences, and visual storytelling methods to ensure Rogers’ content remains fresh, relevant, and impactful.

What you bring:

• Proficiency in content management systems (CMS) and work management tools (Jira, Trello, Asana, etc.).
• Hands-on experience with analytics tools (Google Analytics, Adobe Analytics) to measure and optimize content performance.
• Experience with design software (Adobe Creative Suite, Figma, or similar) to collaborate with UX designers on visual content development.
• Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field.
• 2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
• Retail & Telecommunications Expertise: Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
• Proven ability to create content that is clear, engaging, and on-brand across multiple digital platforms.
• Knowledge of SEO best practices and accessibility standards (AODA compliance).
• Strong writing, editing, and communication skills with a passion for delivering excellent user experiences.
• Ability to manage multiple projects with tight deadlines in a fast-paced, dynamic environment.
• A creative mindset with a problem-solving approach to content design.
• Strong interpersonal skills with the ability to build relationships and collaborate with cross-functional teams.
• Attention to detail and a commitment to continuous improvement.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Technology & Information Technology
Requisition ID: 328416

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Technology

Location: Calgary, AB; Toronto, ON; Halifax, NS; Winnipeg, MB; Edmonton, AB; Ottawa, ON; Brampton, ON; Fredericton, NB; Vancouver, BC; Montreal, QC

Being a Rogers team member comes with some great perks & benefits including:

Health & well-being benefits; Donation matching; Paid time off for volunteering; Wealth accumulation including: Pension plan & Employee stock options; Generous employee discounts; Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

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