Meta Ads Creative Strategist

Apex Brands; St. Catharines; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading DTC E-Commerce Growth Marketing Company seeks a senior creative strategist to lead a team in developing effective ad strategies for high-profile clients. The role involves management of creative processes, teamwork across departments, and ensuring quality outputs in a fun and dynamic work environment. Candidates should have a strong background in Facebook and TikTok ads, along with exceptional communication and leadership skills.

Qualifications

• Experience in Facebook and TikTok ads creative strategy.
• Ability to lead a team and manage multiple projects.
• Strong understanding of current market trends and social media landscape.

Responsibilities

• Manage creative planning and strategy for US DTC e-commerce brands.
• Conduct research on trending concepts for ads on Meta and TikTok.
• Create creative testing reports and monitor campaign performance.

Skills

Creative Strategy

Facebook Ads

TikTok Ads

Copywriting

Communication

Analytical Thinking

Education

Bachelor's degree in Marketing or related field

3-4 years of experience in a related role

Job description

We are a DTC E-Commerce Growth Marketing Company focused on helping service businesses attract, engage, and convert their ideal audience.

Our Mission : to help DTC e-commerce companies grow holistically

Our Vision : We imagine a world where service businesses never have to worry about meeting revenue goals, attracting consistent quality customers, retaining customers, or maintaining and growing their overall online presence.

Who We Are Looking For :

We are looking for an senior creative strategist that has experience in Facebook Ads and TikTok Ads Creative Strategy who can come in and lead a team creative strategists to plan for our clients, research high converting ad concepts and ad formats, help our team create static and video briefs, coordinate with video creators, and aid in management of our creative strategy process to ensure quality and that deadlines are met. We have a lot of high-profile e-commerce clients that we work with and really need a seasoned senior creative strategist who can lead our team to create high quality creative for our clients.

We are looking for a team player who can work well with our creative strategy team and interact with multiple departments such as our creative strategy team, design team, and performance marketing team that we work with to produce static and video content.

The right candidate will be a leader who pays close attention to detail and is task-oriented, research oriented, and able to keep the team and respective departments on pace to make sure we are meeting or exceeding client expectations. The right candidate will also have a keen and unwaivering eye for quality.

We need someone who can thrive in our fun-loving, laid-back environment, but also ensure everything is getting done in a timely manner. A self-starter who can see problems and go to work fixing them and not be just an order taker.

The ideal candidate will have a strong background in Meta and TikTok ads creative strategy.

If you actively follow Dara Denney, Savannah Sanchez, Mirella Crespi, or Jess Bachman then you're probably a good fit.

Must have a portfolio of work that demonstrates the results that you have been able to provide.

Responsibilities

• Manage creative planning and strategy for US DTC e-commerce brands
• Manage a team of creative strategists to ensure accounts are on pace
• Conduct research on what is trending on Meta and TikTok ads to have a better idea of what will perform
• Creative video ad briefs and scripts that are based off research and trending concepts
• Creative static ad briefs that are based off research and trending concepts
• Create creative testing reports for the accounts that you are managing to accurately display the analytics, results, and next steps
• Monitor performance of creative testing campaigns to understand what is performing well and inform your iterative decisions when it comes to creative strategy
• Identify trends to be able to communicate with our internal teams and our clients what is working and what concepts we should be creating more of
• Communicate effectively with clients
• Strategize on ways to improve the creative strategy for our brands to increase effectiveness
• Maintain awareness of current industry and technology standards, social media, competitive landscape, and market trends

Qualifications & Experience

• Must be proficient in Creative Strategy and be aware of what the top brands are doing
• Bachelor's degree in Marketing or related field OR 3-4 years of experience OR alternative education experience (mentors or courses)
• Prior experience working for an e-commerce brand or advertising agency is preferred
• Must be proficient in Facebook & TikTok Ads management for e-commerce brands
• Strong communication skills, conceptual thinking, and a hunger to always provide great results for our clients
• Autonomous worker with a creative and analytical mind
• Must have strong copywriting skills
• Portfolio of work, results, or case studies
• You should be comfortable using some internal communication tools such as Notion, Monday.com, Google Drive, Zoom, and Slack for team meetings and to support other team members with any technical request. Experience with Monday.com or Asana is not required but please let us know if you have used it before or not.
• You should also be confident enough to push back on the leadership team and express your opinion if you think the ship is heading off course. We encourage that.

To be considered for this role please apply and follow / connect with our CEO (Andrew Giessinger) :