Member Engagement Strategist - 12 Month Contract

Meridian Credit Union Ltd; Toronto, St. Catharines; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Member Engagement Strategist to enhance Member experiences through innovative programs. This role involves developing, planning, and executing strategies that foster engagement and ensure Members feel valued. The ideal candidate will possess a blend of analytical skills and creativity, with a strong focus on project management. Join a collaborative team that values creativity and provides opportunities for professional growth. If you're passionate about making a difference in people's financial wellbeing, this is the perfect opportunity for you.

Benefits

Inclusive working environment

Tools and technology for success

Learning from industry leaders

Hybrid work arrangements

Fun workplace culture

Qualifications

• 5-7 years of progressive work experience in program planning and execution.
• Strong project management skills with the ability to balance multiple priorities.

Responsibilities

• Develop and implement engagement programs for Members and the community.
• Manage timelines and budgets for assigned programs and initiatives.

Skills

Project Management

Communication Skills

Analytical Skills

Creative Problem-Solving

Collaboration

Flexibility

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Job description

Member Engagement Strategist - 12 Month Contract

Job Category: Corporate Services

Requisition Number: MEMBE005803

Apply now

• Posted: April 21, 2025
• Full-Time
• Hybrid

Locations

Showing 1 location

St Catharines Corporate Office
75 Corporate Park Dr
St Catharines, ON L2S 3W3, CAN

Toronto Corporate Office
3280 Bloor St W
(Centre Tower, 7th Floor)
Etobicoke, ON M8X 2X3, CAN

At Meridian, our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

The Member Engagement Strategist is responsible for developing, planning, and implementing engagement programs and initiatives that are designed to ensure Members, prospects, and the community feel valued, appreciated, and confident in their financial wellbeing through personalized and meaningful experiences. The right person for this role will have a blend of Member insight, analytical skill, and creativity, as well as program management and executional experience.

Key Responsibilities

1. Support the identification, development, planning, and implementation of programs and initiatives that foster Member engagement.
2. Manage assigned program and initiative timelines and budget spend (develop detailed budgets to ensure programs and initiatives are completed on budget).
3. Coordinate cross-functional team members and organize cross-functional team activities to ensure, understand and fulfill required responsibilities (i.e., plan and lead cross-functional program meetings, develop detailed timelines to ensure program tactics are completed on time).
4. Develop and deploy comprehensive internal communications for assigned programs and initiatives.
5. Manage development, production, and execution of program and initiative collateral materials as required.
6. Align Member targets with program and initiative content outputs for optimal Member engagement.
7. Ensure program and initiative messages and creative ideas are aligned to Meridian’s strategy, brand, and value propositions.
8. Contribute to program process development and enhancement and act as point-person providing answers to questions about assigned programs and initiatives.
9. Optimize workflows and processes within programs and initiatives for minimal friction in fulfillment, including identification of engaging experiences to minimize potential pain points in prospect journeys.
10. Leverage continuous improvement and design thinking (e.g., rapid ideation sessions, etc.) as well as insights from Member and employee feedback programs, competitive research, and industry best practices to identify opportunities to meet strategic objectives.
11. Identify and develop key performance indicators prior to launching programs and initiatives. Ensure timely metric reporting to support assessment and optimization.
12. Develop post-program and initiative assessment as well as metric reporting.
13. Support internal marketing initiatives by accepting ownership for new and ad hoc requests, sometimes with the requirement of quick turnaround timelines.
14. Develop and implement plans with tactics that optimize Meridian Venue corporate sponsorship agreements as well as provide memorable and innovative Member and community experiences. Ensure plans and tactics are aligned to Meridian’s strategy, brand, and value proposition as well as deliver results against measurable KPIs. Foster relationships with external key vendors/service providers/partnerships to leverage and exchange ideas, resolve concerns, enforce service level agreements, ensure compliance/risk standards, and support strategic initiatives.

Knowledge, Skills, and Abilities

1. Enthusiastic, self-motivated, conscientious, and committed to excellence.
2. Capable of effectively balancing multiple priorities with well-developed project management skills.
3. Flexible and adaptable within a dynamic environment.
4. Highly organized and professional, attentive to detail.
5. Excellent verbal and written communication skills, as well as an effective facilitator and active listener.
6. Strong collaborator with the ability to build strong cross-functional relationships.
7. Ability to translate customer needs, analytics, and insights into solutions using creative problem-solving.
8. Embody a growth mindset with an obsessive focus on delivering customer service excellence.
9. Design Thinking and/or Agile experience considered an asset.

Education, Designations, Training, and Experience

1. Bachelor’s degree preferably in marketing, communications, or business administration.
2. Minimum 5-7 years of progressive work experience.
3. Experience in program and initiative planning, product management, execution, analytics, communications, measurement, and analytics.

Office Location: hybrid in either Toronto OR St. Catharines Corporate Office

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate, and build effective relationships with your team, your colleagues, and your leader, which is very important to us.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Hybrid work arrangements with in-person office time to collaborate, innovate, and build relationships with your colleagues.
• This isn't your typical "corporate" job. We work hard and we have fun!

Who we are:

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking, and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.