Media Strategy Manager

General Motors of Canada; Oshawa; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading automotive company in Oshawa is looking for a Media Strategy Manager with digital expertise. The role involves developing comprehensive digital strategies to drive advertising success, managing relationships with media agencies, and collaboration across functions. The ideal candidate should have extensive experience in digital media, strong leadership skills, and a strategic mindset.

Benefits

Paid time off

Healthcare

Dental benefits

Vision insurance

Life insurance

Retirement contributions

Vehicle purchase plans

Qualifications

• 8+ years in digital media strategy, planning, and buying.
• 4+ years in leadership roles.
• Proficiency in analytics platforms and ad serving technologies.

Responsibilities

• Develop and optimize digital media strategies across various platforms.
• Manage relationships with media agencies and internal teams.
• Establish KPIs and oversee media budgets at national and regional levels.

Skills

Analytical skills

Strategic thinking

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Communications

Master’s preferred

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Adobe Analytics

Job description

Job Description

This role is categorized as hybrid. The successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

Reporting to the CMO at General Motors, the Media Strategy Manager (Digital Focus) will be a key driver of our digital advertising success. The role involves developing, executing, and optimizing comprehensive digital media strategies aligned with our marketing and business objectives. The ideal candidate will have a deep understanding of the digital media landscape, strong analytical skills, and the ability to translate insights into actionable strategies that produce measurable results. They should be a strategic thinker, a collaborative team player, and passionate about leveraging digital channels to reach and engage target audiences.

The position requires strong leadership skills to manage direct reports and external agencies, as well as to collaborate across functions.

KEY RESPONSIBILITIES:

• Strategy and Leadership: Develop and refine digital media strategies across platforms (search, social, programmatic display, video, CTV, broadcast) to meet marketing goals and drive high-value behaviors. Work with Marketing Applied Science teams to use audience research, competitive analysis, and market trends. Define target audiences, media mix, budgets, and KPIs. Stay updated on digital media trends and lead full-funnel media planning.
• Relationship Management: Manage relationships with media agencies, ad tech vendors, and platform reps (Google, Meta, TikTok). Collaborate with internal teams to support business objectives.
• Cross-functional Collaboration: Work with Web Platform, Product Marketing, MarTech, and other teams. Coordinate with design and technology teams to optimize content and features, ensuring consistent brand experiences globally.
• Performance Optimization: Establish KPIs aligned with business outcomes, lead forecasting and planning, and oversee significant media budgets at national and regional levels.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field; Master’s preferred.
• 8+ years in digital media strategy, planning, and buying, in-house or agency.
• 4+ years in leadership roles managing teams.
• Strong project management and analytical skills.
• Experience managing large digital media budgets.
• Expertise in platforms like Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, DSPs such as The Trade Desk, DV360.
• Proficiency in analytics platforms like Adobe Analytics.
• Knowledge of ad serving technologies, measurement, attribution, and media mix models.
• Ability to present to senior leadership and partners.
• Leadership experience and strategic thinking skills.
• Experience with global markets and budgets.
• Excellent communication skills. Automotive experience is a plus.

Join Us: At General Motors, we’re transforming marketing and setting industry standards. If you’re ready to lead, innovate, and shape the future, we want to hear from you.

Benefits: Our total rewards program includes paid time off, healthcare, dental, vision, life insurance, retirement contributions, and vehicle purchase plans.

Note: GM does not sponsor immigration. Do not apply if sponsorship is needed.

About GM: Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We lead change to make the world safer, better, and more equitable.

Why Join Us: We believe in making meaningful change through our words and actions. We foster an inclusive environment where everyone belongs.

Non-Discrimination: GM is committed to diversity and inclusion. We encourage candidates to review job responsibilities and apply if suitable. Pre-employment assessments may be required.

Accommodations: GM offers accommodations for applicants with disabilities. Contact us via email or phone for assistance.