Media Strategy Manager

Cadillac / GM; Markham; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

A leading company seeks a Media Strategy Manager with a focus on digital advertising to develop and execute strategies aligned with marketing goals. The ideal candidate will have extensive experience in digital media, strong analytical skills, and the ability to manage large budgets while collaborating with internal and external teams effectively.

Qualifications

• 8+ years in digital media strategy, planning, and buying.
• 4+ years in leadership roles.
• Experience managing large digital media budgets.

Responsibilities

• Develop and refine digital media strategies across platforms.
• Manage relationships with media agencies and ad tech vendors.
• Oversee significant media budgets at national and regional levels.

Skills

Strategic Thinking

Leadership

Analytical Skills

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Master's degree

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Ads

DSPs (The Trade Desk, DV360)

Adobe Analytics

Job description

This role is categorized as hybrid, requiring the successful candidate to report to the Oshawa or Markham Elevation Centre at least three times per week.

The Media Strategy Manager (Digital Focus), reporting to the CMO at General Motors, will be a key driver of our digital advertising success. The role involves developing, executing, and optimizing comprehensive digital media strategies aligned with marketing and business objectives. Candidates should have a deep understanding of the digital media landscape, strong analytical skills, and the ability to translate insights into actionable strategies that deliver measurable results.

The ideal candidate will be a strategic thinker, a collaborative team player, and passionate about leveraging digital channels to reach and engage target audiences. This position requires leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration.

KEY RESPONSIBILITIES:

• Strategy and Leadership: Develop and refine digital media strategies across platforms (search, social, programmatic display, video, CTV, broadcast). Work with Marketing Applied Science teams to utilize audience research, competitive analysis, and market trends. Define target audiences, media mix, budgets, and KPIs. Stay updated on digital media trends. Lead full-funnel media planning.
• Relationship Management: Manage relationships with media agencies, ad tech vendors, and platform reps (Google, Meta, TikTok). Collaborate with internal teams to support broader business goals.
• Cross-functional Collaboration: Interface with Web Platform, Product Marketing, MarTech, and other teams. Coordinate with design, technology, and MarTech teams for feature delivery and optimization. Work with global teams for consistent brand experiences.
• Performance Optimization: Establish governance of media KPIs aligned with business outcomes. Lead forecasting and planning activities in sync with retail strategies. Oversee significant media budgets at national and regional levels.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or related field; Master's preferred.
• 8+ years in digital media strategy, planning, and buying; 4+ years in leadership roles.
• Experience managing large digital media budgets.
• Proficiency with platforms like Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DSPs (The Trade Desk, DV360).
• Experience with analytics platforms (e.g., Adobe Analytics) and ad technologies.
• Strong strategic thinking, leadership, communication, and global market experience.

Note: GM does not provide immigration sponsorship for this role. Please do not apply if sponsorship is needed.