Media Strategist

Touché!; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading media agency in Toronto, Touché! seeks a Planning Strategist to develop original multimedia campaigns and provide strategic media recommendations. You will engage directly with clients, work collaboratively with internal teams, and directly impact campaign outcomes. If you have a passion for media and advertising, apply now to join our dynamic team!

Benefits

Full complement of health benefits

Floating Days (extra time-off days)

Team Building Gatherings

Rewards & Recognition program

Free breakfast, snacks, and specialty coffees

Qualifications

• 1 to 3 years of experience in media planning.
• Strong customer service skills.
• Creativity, curiosity, and team spirit.

Responsibilities

• Develop multimedia campaigns in synergy with team members and partners.
• Build strong relationships with clients and analyze performance metrics.
• Manage client budgets and prepare internal briefs.

Skills

Media Planning

Customer Service

Leadership

Creativity

Adaptability

Job description

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards.

We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming and distribution!

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration and passion are our core values and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

WHAT WE ARE LOOKING FOR

Are you looking for new professional challenges to match your ambitions? Do you want to manage media campaigns outside the traditional framework?

As a Planning Strategist, you will provide strategic media recommendations to your clients and contribute to the development of creative and effective media solutions. You will act as a leading player in developing a strong business relationship between your clients, our teams of specialists and external partners.

Main responsibilities

• Develop original multimedia campaigns in synergy with team members, creative agency partners, and internal teams specializing in digital investments, business intelligence, and media buying;

• Being aware and informed on the business reality of the clients and their industry;

• Stay informed of the changing innovations and realities of the media industry;

• Develop integrated media recommendations related to clients' performance indicators and challenges;

• Being able to "challenge" the client with unusual recommendations that will help them achieve their goals;

• Build strong relationships with clients and play an active role in building a performance media culture with them by familiarizing them with the tools and research available to us;

• Analyze and negotiate the offers of the media partners based in particular on the various research data;

• Manage client budgets under the supervision of managers;

• Prepare and communicate briefs internally and to media partners;

• See the implementation of project plans, timeliness, cost, and delivery (performance) of projects;

• Make adequate follow-ups for the performance of the campaign (Performance reporting, monitoring, and management of material and other special projects/sponsorships);

• Train the assistant strategist to different methods and platforms;

• Coordinate the tasks of assistant strategists.

Required skills / competencies

• 1 to 3 years of experience in media planning;

• Passion for media and advertising;

• Experience in advertising agency;

• Strong customer service skills;

• Creativity, curiosity and team spirit;

• Good stress management, responsiveness and adaptability;

• Leadership, initiative and autonomy,

• Mastery of English (both spoken and written);

• National and retail experience is an asset.

WHAT WE OFFER

Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché!:

• Full complement of health benefits

• “Floating Days” (extra time-off days throughout the year)

• Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work

• Rewards & Recognition program

• Social Committee and Health & Wellness monthly events

• Free breakfast, snacks, specialty coffees and much more

OUR PROMISE

We want you to live an experience that matches your talent!

We are committed to providing you with multiple learning experiences and to help you develop your talent.

We offer a work environment that promotes the sharing of ideas and opinions, fun and success.

We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision!

Touché! is an equal opportunity employer and is also committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.