Media Planning Manager

UM Worldwide; Toronto; On-site; CAD 110,000 - 125,000; Full time

Job summary

A leading media agency in Toronto is looking for a Media Planning Manager to lead integrated media strategies and mentor a planning team. You'll ensure flawless media executions and develop strong client relationships. This full-time position requires a background in marketing and experience in media planning. Competitive salary range of CAD 110,000 to CAD 125,000 is offered.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven track record in managing and developing teams.
• Ability to develop strong client relationships.

Responsibilities

• Lead the preparation and presentation of integrated media plans.
• Monitor execution and manage financial media control.
• Support team development and provide performance feedback.

Skills

Marketing knowledge

Client relationship management

Media research tools proficiency

Communication skills

Organizational skills

Proactive problem solving

Education

Professional background in Marketing or Advertising

Manager level experience in media planning

Tools

Microsoft Office Suite

Media tools (e.g. Prisma)

Media research tools (e.g. Clear Decisions, Vividata, Neilson)

Job description

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The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities :

• Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.
• Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.
• Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if / when required.
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).
• Inform leadership of potential challenges and opportunities as it relates to client and / or people management.
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
• Participate in additional agency / team projects and new business presentations as required.
• Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.

Qualifications :

• Professional or educational background in Marketing and / or Advertising would give leverage to this application.
• Manager level of experience in integrated media planning.
• History of developing positive on-going business relationships with a focus on client service.
• Ability to develop and foster solid relationships and partnerships, both internally and externally.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
• Previous experience managing and developing employees.
• Proactive approach to problem solving, supporting the team, self-development, etc.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
• Curiosity, with a passion for continuous development.
• Experience with presenting.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Ability to travel as required.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Advertising

Advertising Services

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