Media Planning Manager

Starcom; Greater Toronto Area; On-site; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a Media Planning Manager to shape media strategy for a leading retailer. This role offers a unique opportunity to leverage a full-funnel, omnichannel approach, integrating traditional and emerging media. The ideal candidate will be a media expert with hands-on experience in planning, stakeholder collaboration, and campaign execution. Join a vibrant team that values diversity and fosters a culture of creativity and innovation, where your contributions can drive meaningful consumer actions and business results. If you thrive in a fast-paced environment and are passionate about media and advertising, this is the perfect opportunity for you.

Qualifications

• 5+ years of media planning experience with a focus on traditional media.
• Strong analytical skills with experience in data insights and measurement tools.

Responsibilities

• Develop and execute data-driven media plans across traditional channels.
• Oversee end-to-end media planning from briefing to reporting.

Skills

Media Planning

Data Analytics

Stakeholder Collaboration

Campaign Execution

Performance Optimization

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

Prisma

Vividata

Vivvex

Comscore

Job description

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Join to apply for the Media Planning Manager role at Starcom

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

We are seeking a Media Planning Manager to support a very large account at Starcom. This is an exciting opportunity to help shape media strategy for one of the world's leading retailers, leveraging a full-funnel, omnichannel approach that includes primarily traditional and some emerging media.

The ideal candidate is a media expert—someone with hands-on experience in media planning, stakeholder collaboration, and campaign execution, with a strong command of data analytics and insights to drive performance. You will play a key role in delivering effective media strategies and ensuring smooth execution in partnership with our internal teams and to our client.

Responsibilities

• Media Planning & Execution: Develop and execute data-driven media plans across traditional channels (TV, Print, Radio, OOH) while integrating digital and emerging platforms.
• Client Collaboration: Work closely with the client's marketing teams to understand business objectives and provide strategic media recommendations.
• Campaign Management: Oversee end-to-end media planning, from briefing through execution, optimization, and reporting.
• Data & Insights: Leverage analytics, measurement tools, and performance insights to inform media planning decisions and optimize campaigns.
• Team Collaboration: Partner with internal teams across creative, analytics, and investment to deliver integrated, results-driven campaigns.
• Performance & ROI Optimization: Monitor media performance, analyze key metrics, and recommend improvements for ongoing success.
• Industry & Market Trends: Stay up to date on industry shifts, emerging technologies, and competitive insights to refine media strategies.

Qualifications

• 5+ years of media planning experience, with a strong focus on traditional media channels (TV, Print, Radio, OOH) with some understanding of digital integration.
• Experience managing multi-channel campaigns and collaborating with internal and external stakeholders.
• Strong analytical skills with experience working with data insights, measurement tools, and media performance metrics. (i.e. Prisma, Vividata, Vivvex, Comscore)
• Superior stakeholder management skills with the ability to present insights and recommendations effectively.
• A proactive and detail-oriented team player, skilled at managing multiple priorities in a fast-paced environment.
• Experience working in an marketing/media/communications/advertising agency environment is required
• Bachelor's degree in Marketing, Business, Communications, or related years of experience

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Management

• Industries

  Marketing Services

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