Media Planner

Zulu Alpha Kilo; Toronto; On-site; CAD 60,000 - 67,000; Full time

Job summary

A creative agency in Toronto is seeking a Media Planner to develop and manage media plans across multiple platforms. The ideal candidate has 1-3 years of media planning experience, strong analytical and communication skills, and a collaborative mindset. Salary ranges from $60,000 to $67,000, providing a great opportunity to work on significant campaigns and innovative strategies.

Qualifications

• 1–3 years of experience in media planning or buying.
• Understanding of marketing and media strategy.
• Strong analytical skills and comfort working with data.

Responsibilities

• Analyze marketing data to inform media recommendations.
• Translate marketing objectives into media strategies.
• Evaluate media channels for budget allocation.

Skills

Analytical skills

Communication skills

Organizational skills

Team collaboration

Tools

Microsoft Office Suite

Google Workspace

Job description

Overview

We were founded on the belief that the world needs more creativity. It’s what drives all our decision-making. There is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of client budgets. We are here to change all that. When you truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this over and over with our own clients. And, as a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in.

With 180 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together.

About Us:

At Zulumatic, we fight sameness. As the media planning and buying arm of Zulu Alpha Kilo, we work closely with the larger agency to deliver strategies that amplify campaigns and connect with audiences in meaningful ways. If you’re passionate about media, thrive in a collaborative environment, and want to be part of a team that challenges the status quo, we’d love to hear from you.

Position Overview:

As a Media Planner, you’ll play a hands-on role in developing and managing media plans across digital, traditional, and emerging platforms. You’ll analyze data, build recommendations, and help ensure campaigns are strategically sound and flawlessly executed. This role is ideal for someone with a solid foundation in media planning who is ready to take ownership of projects, present to clients, and contribute to innovative strategies.

Key Responsibilities:

• Gather and analyze marketing, client, industry, competitive, and audience data to inform media recommendations.
• Translate marketing objectives and insights into media strategies that align with client goals.
• Evaluate media channels and tactics to determine the best budget allocation.
• Maintain campaigns, ensuring quality control, adherence to plan objectives, and preparation of campaign reporting.
• Utilize syndicated research tools (e.g., Vividata, Comscore) and data resources to support planning decisions.
• Clearly communicate media objectives, strategies, and guidelines to internal teams and partners.
• Present media plans and recommendations to internal stakeholders and clients (with guidance from Supervisor/Manager as needed).
• Maintain strong relationships with media suppliers and stay up to date on market trends and opportunities.
• Collaborate with external partners and participate actively in status meetings, both internal and client-facing.
• Assist in developing POVs on new opportunities, platforms, and media trends.
• Participate in billing and financial processes, ensuring budgets are tracked accurately and client billing is completed on time.

Qualifications:

• 1–3 years of experience in media planning or buying.
• Understanding of marketing and media strategy.
• Strong analytical skills and comfort working with data to drive decisions.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and/or Google Workspace tools.
• Organized, detail-oriented, and able to manage multiple projects simultaneously.
• A collaborative team player with a proactive approach to problem-solving.

Nice-to-Haves:

• Familiarity with digital buying platforms (Google Ads, Meta Ads Manager, DSPs).
• Experience working with creator or influencer programs.

Salary: This position offers a salary between $60,000 - $67,000, based on qualifications and experience.

This is an excellent opportunity to join a collaborative team and make a significant impact in a fast-evolving advertising environment. You’ll work alongside senior team leads and agency leadership, gaining exposure to high-profile campaigns while helping drive the agency’s creative and strategic direction.

Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Only those candidates selected for an interview will be contacted. Thank you for your interest in Zulu.