Media Planner

WPP Media; Toronto; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

A leading global media agency in Toronto is seeking a Media Planner to support and execute innovative media strategies for diverse clients. This role involves building strong relationships, managing media plans, and contributing to client success in a collaborative environment. Ideal candidates will possess 1-3 years of experience and a passion for media, along with strong customer service and communication skills. A post-secondary degree in Advertising or Marketing is preferred. Benefits include competitive medical insurance and paid time off.

Benefits

Competitive medical insurance

Paid time off

Group retirement plans

Employee mental health awareness days

Qualifications

• 1-3 years media planning/buying experience.
• Familiarity with various media channels, including digital, social, search, and traditional.

Responsibilities

• Support development and execution of media strategies.
• Manage day-to-day media plans and client relationships.
• Produce media plans and presentations in collaboration with senior planners.

Skills

Strong customer service skills

Time management

Multitasking

Collaborative teamwork

Verbal communication

Written communication

Detail oriented

Math competency

Strong computer skills (Excel, PowerPoint)

Desire to develop in media career

Education

Post-secondary degree in Advertising and/or Marketing

Tools

Media planning tools

Research platforms (Comscore, MRI, Kantar)

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary And Impact

As a Media Planner at Mindshare, you will play a crucial role in supporting the development and execution of innovative media strategies for our diverse client portfolio. You will contribute to the day-to-day management of media plans, ensuring seamless execution and fostering strong relationships with clients and partner agencies. This role offers a fantastic opportunity to grow your media career within a leading global agency, directly impacting client success and contributing to Mindshare's commitment to "Good Growth."

The Media Planner provides support to the managers in the senior team, contributes to overall client service requirements and assists in the management of media plan executions.

Your Impact

• Day to day for some client contacts
• Nurture relationships with and work directly with client partner agencies
• Build positive relationships with client contacts
• Assist in the development of media plans and presentations in conjunction with senior planners
• Be able to put smaller plans together and execute with minimal management direction
• Ensure team deadlines are met
• Oversee all media accounting, and administrative duties required on assigned accounts including monthly media expenditure reports (BCRs)
• May carry out buy brief meetings with Investment Team
• Access appropriate research as it applies to clients’ needs, using Integrated Media Systems, InfoSys, COMNavigator, comScore, and other proprietary tools
• Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order

Your Skills & Behaviour

• Strong customer service skills
• Demonstrated time management and multitasking skills
• Solid collaborative and team work oriented skills
• Excellent verbal and written communication skills
• Solid interpersonal skills
• Begin to develop presentation skills
• Detail oriented and able to meet tight deadlines
• Begins to understand the client’s business
• Detail, accuracy and mathematical competency a must
• Strong computer skills with a particular emphasis in Excel and PowerPoint
• Ability to manage and meet multiple demands within timelines
• Desire to develop and excel in their media career and a passion for all things media
• Develop understanding of Systems Thinking
• Develop presentation skills
• Develop audience planning skills
• Competency in multi-channel media planning and reporting (experience digital, social, search and eComm planning an asset)

Education And Experience

• 1-3 years media planning/buying experience
• Post-secondary degree, specialization in Advertising and/or Marketing is an asset

Skills And Experience

• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience working with media planning tools and research platforms (e.g., Comscore, MRI, Kantar, etc.).
• Demonstrated ability to build and maintain strong client and internal relationships.
• Familiarity with various media channels, including digital, social, search, and traditional media.
• A proactive and curious mindset, eager to learn and adapt to evolving media landscapes.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.