Media Planner

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Wavemaker

Toronto

CAD 45,000 - 75,000

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Today

Job description

About the Role:

In this role you will take ownership of plan and budget data as it relates to assigned projects, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams.

You will be responsible for negotiating, buying, and maintaining media schedules, ensuring that final buys deliver on the approved plan objective and strategy.

You will also provide recommendations on how competitive activities can be exploited to our clients’ advantage.

Three Best Things About The Job:

Contribute to the media strategy for notable brands that have an appetite for innovation and exploring the new and different.
Opportunity to be a part of WAVEMAKER’s growth and legacy in the industry.
A chance to be a part of a dynamic and multi-talented team; with access to best in class tools and research.

Your Impact:

Responsible for day-to-day maintenance of media plan.
Effectively uses industry tools to aid in plan development.
Assist in developing plan metrics and responsible for analysis and related reports pertaining to KPIs.
Prepare, check, verify, and issue analysis including ongoing maintenance.
Assist senior team members in all phases of account/client management.
Develop a deeper understanding of client needs and strategy.
Analyze media alternatives to recommend how to best allocate the advertising budget.
Facilitate competitive analysis as required.
Play a key role in the budget and client billing process to ensure accuracy.
Write and maintain status and contact reports to ensure efficient workflow to meet deadlines.
Keep abreast of industry trends through trade journals, industry workshops/seminars, and track current events.
Responsible for stewardship and day-to-day maintenance buys.
Communicate buy changes to vendor reps e.g.: cancellations, shifts, brand changes.
Prepare, check, verify, and issue buying analyses.
Generate and analyze campaign reports, including pre and post documents.
Play a key role in the budget and client billing process to ensure accuracy.

Your Qualifications:

Minimum 2-3 years as a Planning and/or Buying Assistant.
University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience.
Demonstrates understanding of media basics and concepts.
Knowledge of Infosys and BBM.
Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore, etc.).
Proficient with Microsoft Office Suite.
Ability to communicate concisely and clearly both orally and in writing.
Buying experience on all levels (national & regional).
Proficient with DDS, Infosys, and Microsoft Office Suite.

About You:

Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
Demonstrates accuracy and attention to detail.
Self-starter who demonstrates initiative.
Ability to manage multiple projects.
Works well in a team setting.
Thrives in fast-paced environment.
Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values.

About Wavemaker:

At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

deep knowledge we have of our clients’ business.
confidence to challenge what’s gone before.
the support to go further than we thought possible.

We are part of GroupM, WPP's global media investment management company.

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.