Media planner

Starcom Worldwide, Inc.; Toronto; Hybrid; CAD 55,000 - 70,000; Full time

Benefits offered by this job

Work from anywhere in Canada

Wellness & Tech benefits

Learning & Development opportunities

Birthday leave

Local and Global Mobility

Job summary

Starcom Worldwide, Inc. is seeking a Media Planner to develop comprehensive media plans that meet client objectives and leverage human insights to drive business outcomes. You will manage the full process from strategy to execution and optimize campaigns for performance.

You will work with internal teams and external partners, presenting plans and maintaining strong supplier relationships while keeping budgets on track and aligned with client goals.

Qualifications

• 1–3 years of media planning experience.
• Bachelor's degree in advertising, marketing or related field.
• Strong written and verbal communication and presentation skills.

Responsibilities

• Develop media plans that meet client objectives.
• Analyze campaigns to optimize performance.
• Communicate plans and guidelines to internal teams.
• Manage budgets and billing processes.
• Present plans to clients and stakeholders.

Skills

Media planning

Communication

Negotiation

Teamwork

Analytical

Excel & PowerPoint

Presentations

Education

Bachelor's degree in advertising/marketing/business/communications

Tools

MS Excel

PowerPoint

Media systems

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

Overview

As a Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company, we are pleased to offer the opportunity to work from anywhere.

Responsibilities

• Gather and analyse marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
• A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship
• Analyse media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
• Utilization and knowledge of syndicated media, research, and other data resources
• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
• Present plans to the client brand group, with assistance of Supervisor/Manager
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Work closely with external agency partners
• Active participation in account status meetings, both internal and external
• Develop/ assist with development of POVs
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in mandatory training sessions

Qualifications

• 1-3 years in Media
• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrates critical thinking and problem-solving abilities
• Strong analytical abilities and proficiency in math
• Ability to effectively utilise media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.