Media Planner

Jace Holdings Ltd.; Halifax; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian retailer in Halifax is seeking a Media Planner to manage ad inventory and develop strategic media plans. The ideal candidate has at least 3 years of experience in media buying and must be skilled in using platforms like Pinterest and Meta. This role involves collaboration with various teams and requires strong analytical and project management skills. A hybrid work model is in place, with office presence required at least three days a week.

Benefits

Competitive benefits including health insurance

Access to virtual health care

Retirement and savings plan

10% in-store discount

Qualifications

• At least 3 years of experience in media planning and buying at an agency.
• Ability to develop strategic media plans based on audience insights and past campaign performance.
• Experience managing budgets across multiple ad products to maximize effectiveness.

Responsibilities

• Manage overall ad inventory to meet advertiser campaigns and annual commitments.
• Develop strategic media plans tailored to advertiser objectives.
• Collaborate with stakeholders across the RMN network.

Skills

Media buying platforms knowledge

Analytical skills

Communication skills

Project management

Tools

Asana

Meta

Pinterest

GAM360

DV360

Job description

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Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

The Media Planner will plan development for different campaigns, allocate ad budgets across various ad products, and manage ad inventory. This position is based in Halifax, NS.

Here’s where you’ll be focusing:

• Manage overall ad inventory to meet advertiser campaigns and annual commitments
• Develop strategic media plans tailored to advertiser objectives
• Plan and scale campaigns across the RMN network in accordance with advertiser goals
• Collaborate with stakeholders across the RMN network, including sales teams and business divisions, to align on strategy, KPIs, and ad formats
• Manage advertising budgets and optimize spending across channels
• Use media expertise to recommend supplier allocations, audience building, and flighting strategies
• Meet with suppliers to understand priorities, ensure campaign performance, and share updates
• Develop processes for quick delivery of media plans, including audience sizing and inventory checks
• Create outreach strategies for underserved or inactive clients
• Manage relationships with third-party vendors and agencies for offsite media, including contract negotiations and planning

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#LI-Hybrid

What you have to offer:

• Experience in scaling budgets efficiently across various formats and channels
• Hands-on knowledge of media buying platforms such as Pinterest, Meta, GAM360, DV360
• Ability to develop strategic media plans based on audience insights and past campaign performance
• Experience managing budgets across multiple ad products to maximize effectiveness
• Forecasting inventory availability across ad products
• At least 3 years of experience in media planning and buying at an agency
• Strong analytical, decision-making, project management, and communication skills
• Experience with email and e-commerce platforms is an asset
• Familiarity with project management tools like Asana

At Sobeys, our team members are expected to adhere to a hybrid work model, requiring presence at one of our office locations at least three days per week to foster collaboration and support our office culture.

We offer a comprehensive Total Rewards package, designed to support your physical, financial, and emotional well-being.

Some websites may share our job opportunities and salary estimates without our knowledge. These are based on similar roles and are not monitored for accuracy.

We consider factors like location, experience, skills, internal equity, and market conditions to ensure fair and competitive pay. We look forward to discussing specific compensation details with candidates who progress in the process.

Our Total Rewards programs for full-time teammates include:

• Competitive benefits, including health, dental, life, and disability insurance
• Access to virtual health care and assistance programs
• A retirement and savings plan
• A 10% in-store discount and other savings programs
• Learning and development resources
• Parental leave top-up
• Paid vacation and days off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with any requests for accommodations at any stage.