Media Planner

Syneos Health, Inc.; Canada; Remote; CAD 60,000 - 75,000; Full time

Job summary

Syneos Health Communications in Canada is seeking a seasoned media planning professional to lead our integrated media initiatives for major pharmaceutical clients. You will own the media planning process across platforms and partner with stakeholders to translate strategy into actionable campaigns.

The role requires at least a bachelor's degree and 3+ years in media planning or buying, with agency experience and knowledge of digital buying.

Qualifications

• Bachelor's degree with a minimum of 3 years in integrated media planning or buying.
• Agency experience in media planning or buying.
• Knowledge of digital buying.
• Pharmaceutical industry experience.

Responsibilities

• Support the integrated media team and lead media planning for key pharmaceutical clients.
• Own media planning process and coordinate across platforms.
• Collaborate with data science on optimal promotion strategies.
• Scale and improve our media offering.

Skills

Integrated media planning

Media buying

Digital buying

Pharmaceutical experience

Presentation skills

Analytical abilities

Organizational skills

Client engagements

Education

Bachelor's degree

Job description

Updated: September 30, 2026
Location: Remote, Canada
Job ID:17533

You inspire creativity and lead with clear direction.

In this role, you will be responsible to support our integrated media team and have the opportunity to create and implement media campaigns across multiple advertising platforms. You will own the media planning and process across key pharmaceutical customers while working with stakeholders. You will:

• Approach media plans from a holistic media perspective, putting the strategy first
• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Collaborate with data science on optimal way to promote and sell offering
• Continuously improve our offering and look to scale appropriately
• Bachelor's degree with a minimum of 3 years of progressively senior experience in integrated media planning or buying.
• Prior experience within an agency in the role of media planning or buying
• Candidates should be knowledgeable in digital buying
• Pharmaceutical experience

Desired Requirements:

• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills

The annual base salary for this position ranges from $60K to $75K CAN. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improvespatients' lives around the world. Selecting us as an employer secures a career inwhich you're guaranteed to:

Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers' delivery of important therapies to patients.