Media Planner

Publicis Groupe; Area D (Elaho/Garibaldi); On-site; CAD 49,000 - 60,000; Full time

Job summary

A leading marketing specialist is seeking an experienced Media Planner to join their growing team. The role involves developing media plans for automotive clients, analyzing media alternatives, and collaborating closely with supervisors and account managers. Ideal candidates will have strong communication and organizational skills, along with relevant experience in media planning and research tools.

Benefits

Medical Coverage

Dental

Vision

Disability

401(k)

Paid Time Off

Qualifications

• Five years of relevant experience.
• Experience with media math basics and planning software.

Responsibilities

• Develop integrated media plans for Tier 2 automotive clients.
• Analyze media alternatives and make recommendations.

Skills

Communication

Organizational Skills

Tools

Excel

PowerPoint

Syndicated Research Tools

Job description

Company Description

Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also a member of the Publicis Groupe global network.

Job Description

Martin Retail Group, recently named the largest advertising company in Alabama and one that does amazing work servicing our clients all over the U.S., is seeking an experienced Media Planner to join our growing Media Planning team.

Responsibilities

• Develop integrated media plans for our Tier 2 automotive clients
• Facilitate the presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager

Qualifications

• Five years of relevant experience
• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills

Additional Information

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail] Range: $49,305 - $59,185 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/22/2025.All your information will be kept confidential according to EEO guidelines.