Media Manager

Insight Global; Brampton; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a Manager of Media Strategy to join their dynamic team. In this pivotal role, you will collaborate with internal brand marketing partners to craft innovative media strategies that drive business growth. Your expertise in digital and traditional media tactics will be essential as you lead campaign planning and execution, ensuring that marketing objectives are met with precision. This role offers a unique opportunity to thrive in a fast-paced environment, where your problem-solving skills and keen analytical mindset will shine. Join a forward-thinking company committed to diversity and inclusion, and make a meaningful impact in the retail sector.

Qualifications

• 4+ years in media planning or campaign management.
• Experience leading end-to-end account support.

Responsibilities

• Lead annual and campaign planning for brand partners.
• Oversee campaign execution and performance analysis.

Skills

Media Planning

Campaign Management

Digital Media Channels

Client Services

Problem-Solving

Communication

Education

Bachelor's Degree in Business Administration

College Diploma in Marketing

Tools

Google Suite

Facebook Business Manager

DV360

Google Ads

Job description

Job Description

Insight Global is seeking a trusted strategic advisor for our large retail enterprise client - the Manager, Media Strategy, will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes. You will specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.

Key Responsibilities:

Campaign and Media Planning: Lead annual and campaign planning for brand partners, translating marketing objectives into media strategies.

Collaboration: Partner with various teams to develop programs, manage campaigns, and provide optimization recommendations.

Financial Management: Handle forecasting, budget tracking, contracting, and billing resolutions.

Execution & Reporting: Oversee campaign execution, creative asset trafficking, and performance analysis.

Continuous Improvement: Evaluate media across key metrics, identify process optimizations, and implement changes.

Core Competencies:

Media Tactics & Planning: Proficient in digital and traditional media tactics, identifying KPIs, and planning short- and long-term media strategies.

Problem-Solving & Analysis: Strong problem-solving skills, conducting fact-based analysis, and making reasoned judgments.

Execution & Organization: Ensures tactics remain on brand, manages multiple projects, and operate effectively in fast-paced environments.

Communication & Collaboration: Excellent communication skills, team-oriented, and passionate about collaboration.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

4+ years in Canadian client-base media planning, account, or campaign management (CPG or Retail experience is an asset)

Experience in client services type environment leading end to end account support

Experience with GOOGLE SUITE Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, social media, etc.

Strong grasp of marketing and media products in the marketplace

Thorough understanding of marketing, creative, planning, ad ops

Prior project management experience w. the ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure,

Bachelors degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising (Flex to unrelated degree/diploma if over 4+ years of experience) null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].