Media Insights & Planning Mgr

Expedia, Inc.; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading company in the travel sector is seeking a Media Insights & Planning Analyst to join their dynamic team in Toronto. The ideal candidate will leverage data to drive impactful media strategies for global advertising partners, contributing to enhanced performance and growth in their advertising campaigns. An open culture, extensive benefits, and opportunities for career development are highlights of this role.

Benefits

Full benefits package

Generous time-off

Parental leave

Flexible work model

Career development resources

Qualifications

• 1 to 3 years of experience in ecommerce or digital marketing.
• Hands-on experience with data analytics tools.
• Strong understanding of media landscape.

Responsibilities

• Provide strategic media planning support to global partners.
• Collaborate with Sales teams to enhance advertising effectiveness.
• Analyze data to craft actionable insights and strategies.

Skills

Data analysis

Strategic media planning

Relationship building

Project management

Problem-solving

Education

Bachelor's degree (or higher) in a relevant field

Tools

Looker

Tableau

Google Analytics

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Media Insights & Planning Analyst

Introduction To the Team:

Expedia Group Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

Make An Impact:

Do you enjoy crafting the perfect media plan, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group’s Lodging advertising department through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you’re looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Media Insights & Planning (MIP) team offers the ideal environment and opportunity for you.

In This Role You Will:

• Provide top-class support to our Global partners by offering strategic media planning to make advertisers' campaigns more impactful
• Craft positive relationships with the global Sales teams, influence and instill best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign
• Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Expedia Group Advertising partnerships
• Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets
• Collaborate with regional team members to support the MIP team’s pre-campaign and strategic support of Expedia Group Advertising’s global Sales team
• Collaborate cross-functionally with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate and automate the MIP team’s (and the wider Sales/Sales Operations team’s) systems, tools and processes

Experience and Qualifications:

• 1 to 3 years minimum experience working within an ecommerce, tech, digital marketing, business consultancy environment or travel industry, or at an online travel agency (OTA) - preference for a publisher or ad agency
• Basic knowledge of standard media cost comparisons such as CPM and CPC
• Strong POV of industry planning, insights, and competitive tools
• Expert knowledge of media landscape - traditional or digital
• Hands-on experience working with various data analytics tools, including Looker or Tableau; and ComScore, Omniture, GWI, Sprinklr (social listening), XM Discover (sentiment analysis), and Google Analytics is a plus
• Experience working within a data-driven, highly analytical culture where insights encourage decisions, ideas, and strategy
• Worked optimally and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with other teams
• A passion for turning data into insights and telling stories with practical data to encourage ideas and decisions in both internal and external business contexts
• A motivation for problem-solving and data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts
• Enjoyed and excelled at project running key business initiatives, including OKRs, process design changes, and the development and launch of data visualization tools
• A curiosity about staying abreast of the latest trends in travel, tech, business, ecommerce, marketing, and leadership

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.