Media Buyer, Paid Media

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

The Media Buyer, Paid Media researches and analyzes audience demographics, market trends, and competitor activities to identify opportunities for effective media placements. This involves using data analytics, platforms tools and industry knowledge to decide where and when to place ads for maximum impact and ROI. As a key member of the paid media team, you will be responsible for the strategic development and optimization of high-performing advertising campaigns across diverse platforms.

Responsibilities:

• Develop and implement a full-funnel paid media strategy that supports brand awareness, engagement, and conversion goals.
• Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and paid social (Meta, TikTok, Pinterest, Reddit).
• Analyze and optimize campaign and channel performance, manage budgets, and present actionable insights and recommendations.
• Employ sophisticated targeting methodologies, including but not limited to custom, retargeting, and lookalike audiences, to optimize audience reach and engagement.
• Develop comprehensive reports on campaign performance, meticulously analyzing key performance indicators (KPIs) to formulate data-driven recommendations and enhance subsequent campaign effectiveness.
• Stay up to date on platform trends, algorithm changes, and industry best practices to keep the brand ahead of the curve.

Qualifications and Skills:

• 5+ years of experience in media buying and digital marketing, with a strong understanding of both organic and paid strategies.
• Proven track record of managing successful paid campaigns across Google Ads and social platforms - bonus if you also understand Programmatic media buying.
• Proficient with analytics tools (e.g., Google Analytics, Meta Business Suite, TikTok Ads Manager).
• Strong leadership and project management skills.
• Excellent communication skills, organizational and multitasking abilities, attention to detail and critical thinking skills.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.