Media Buyer/Data Analyst

Sunday Market Media Inc.; Victoria; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Data Analyst & Media Buyer to optimize digital performance campaigns. This role focuses on data-driven decision-making and media buying strategies to maximize profitability. Candidates should be data-obsessed and performance-driven, with a strong understanding of marketing metrics and digital advertising mechanics. Join a collaborative team environment and gain real-world experience managing significant ad budgets while fast-tracking your career in performance marketing and data analytics.

Benefits

Competitive salary + performance-based bonuses

Access to advanced tools and data sets

Fast-track career growth

Qualifications

• Fluent in numbers with a knack for identifying trends.
• Understanding of key marketing metrics like CPC and ROAS.

Responsibilities

• Analyze ad performance metrics to identify trends and inefficiencies.
• Manage and optimize digital ad campaigns across various platforms.
• Develop data-backed recommendations for campaign scaling.

Skills

Data Analysis

Problem-Solving

Strategic Thinking

Tools

Google Analytics

Power BI

Tableau

Job description

Data Analyst & Media Buyer – Digital Performance Campaigns

Are you fascinated by data, trends, and analytics? Do you love dissecting numbers, identifying what’s driving performance, and figuring out why some digital campaigns scale profitably while others don’t? If so, we want YOU on our team!

About the Role:

We’re looking for a Data Analyst & Media Buyer who thrives on data-driven decision-making and optimizing digital campaigns for maximum profitability. This role sits at the intersection of performance marketing and analytics, requiring both a keen eye for numbers and a strong understanding of digital advertising mechanics.

You’ll analyze campaign data, audience behavior, and key performance metrics, uncovering the insights needed to scale winning campaigns and diagnose underperforming ones. Your work will directly impact media buying strategies, helping to refine targeting, creative performance, and overall ROI.

What You’ll Do:

Data Analysis & Campaign Insights

• Dive deep into ad performance metrics to identify trends, inefficiencies, and opportunities.

• Build dashboards and reports to visualize data, track KPIs, and provide actionable insights.

• Analyze A/B test results (audiences, creatives, placements) to determine what’s working and why.

• Uncover hidden patterns in ad spend and audience engagement that can drive scale.

• Investigate why some campaigns are profitable and others aren’t-then recommend data-backed solutions.

Media Buying & Optimization

• Manage, optimize, and scale digital ad campaigns across platforms like Meta, Google, and TikTok.

• Adjust bidding strategies, placements, and targeting based on real-time data analysis.

• Ensure efficient allocation of ad spend to maximize ROAS and CPA goals.

• Test and iterate on creative messaging, formats, and audience segments.

• Stay ahead of algorithm updates and emerging ad strategies.

Scaling & Performance Growth

• Identify high-potential campaigns and optimize them for rapid scaling.

• Develop data-backed recommendations for expanding reach while maintaining efficiency.

• Find opportunities to reduce costs without sacrificing performance.

• Work closely with media buyers, marketing strategists, and creative teams to align on data-driven decisions.

What We’re Looking For:

Data-Obsessed – You’re fluent in numbers, love analyzing trends, and always look for patterns in data.

Performance-Driven – You understand key marketing metrics (CPC, CPA, ROAS, LTV) and how they affect growth.

Problem-Solver – You love figuring out why some campaigns work while others don’t.

Fast Learner – You adapt quickly to new advertising strategies, platforms, and optimization techniques.

Strategic Thinker – You don’t just analyze data-you use it to make smarter media buying decisions.

Bonus Points If You Have:

Experience with Google Analytics, Looker Studio, Power BI, or Tableau.

Familiarity with Google Ads, Meta Ads, TikTok Ads, or programmatic platforms.

Understanding of conversion tracking, attribution models, and multi-touch funnels.

Experience working with large datasets and making data-backed decisions for ad performance.

SQL or Python knowledge for deeper data analysis (not required, but a huge plus).

What You’ll Get:

Competitive salary + performance-based bonuses.

Real-world experience managing multi-million-dollar ad budgets.

Fast-track career growth in performance marketing & data analytics.

️ Access to advanced tools, data sets, and high-level marketing strategies.

A collaborative team environment where insights drive success.

If you’re ready to turn data into profit and thrive in an analytics-meets-marketing role, apply now!