Media Buyer/Creative Strategist

Sweat Pants Agency; Calgary; On-site; CAD 65,000 - 100,000; Full time

Job summary

Sweat Pants Agency seeks a Meta media buyer to drive innovative marketing strategies and deliver measurable results for clients. The ideal candidate excels in creative strategy, data analysis, and client communication, thriving in a dynamic environment focused on excellence and growth.

Benefits

Innovative work environment

Opportunities for growth and skill development

Qualifications

• Must be proficient in creative strategy and data analysis.
• Experience in Meta advertising is essential.
• Excellent communication skills required.

Responsibilities

• Lead the creative strategy and performance for client accounts.
• Analyze data and drive results for campaigns.
• Communicate effectively with clients and creative teams.

Skills

Creative Strategy

Data Analysis

Communication

Optimization

Job description

Sweatpants Agency is redefining what it means to be a Meta media buyer in 2025. We're looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.

Requirements

Who You Are

• Creative Strategist & Marketer: You see the big picture. You don't just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to life
• Data Miner: You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patterns
• Meta Advertising Pro: You understand Meta's platform inside and out. You know when to leverage Meta's algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain control
• Analytical Optimizer: You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize results
• Account Owner: You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client's goals are met
• Master Communicator: Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is aligned
• Collaborative Leader: You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches vision
• Proud, Humble, and Relentless: You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellence
  
  

What You'll Do

• Own Creative Strategy: Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trends
• Mine Data for Insights: Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts
• Balance AI & Human Judgment: Navigate Meta's automation options, applying your judgment to decide when to trust the algorithm and when to take manual control
• Drive Results: Be fully accountable for your account's performance—analyzing data, identifying bottlenecks, and implementing solutions
• Lead Client Communication: Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reporting
• Collaborate Across Teams: Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality output
• Test & Iterate: Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement
  
  

Benefits

Why Sweatpants Agency?

We're not your typical agency. We're the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, "Wow."

If you're ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.