Media Buyer

Purolator Inc.; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading logistics provider is seeking a Media Buyer to drive digital marketing campaigns across platforms like Google Adwords and LinkedIn. Applicants should have at least 3 years of experience managing ad campaigns, proficiency in data analysis tools, and a relevant degree. This full-time role requires strong project management skills and a commitment to optimizing marketing strategies to generate quality leads.

Qualifications

• At least 3 years of managing ad campaigns on platforms like Google Ads, Microsoft Ads, and Meta.
• Proficiency in data analysis and reporting tools.
• Proven success in inbound and outbound digital marketing campaigns.

Responsibilities

• Execute measurable B2B/B2C PPC marketing campaigns in various platforms.
• Drive pipeline for direct sales team and channel partners.
• Analyze campaign results and channel performance to improve campaigns.

Skills

Online Marketing

Web Marketing

Advertising

Social Media Strategy

Project Management

Vendor Management

Education

University degree in a related field

Tools

Google Ads

Microsoft Ads

Meta

GA4

Salesforce

Marketing Cloud

Job description

Join us to apply for the Media Buyer role at Purolator Inc.

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It’s not a package. It’s a promise.

As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.

Description

The Customer Solutions marketing team seeks a Media Buyer Marketing Consultant, Demand Gen, to execute digital marketing campaigns across search, display, and paid social in Google Adwords, Meta, LinkedIn, and TikTok. You will manage optimization and campaign reach to drive new acquisitions and revenue growth for our organization. This role requires hands-on experience in Search, Display, Paid, and Social media, along with knowledge of best practices, data analysis, and reporting.

This person is data-driven with strong experience refining programs to continually improve KPIs. The Consultant will partner closely with the acquisition team to ensure marketing delivers high-quality leads, shortens sales cycles, and drives revenue pipeline.

Responsibilities

1. Execute measurable B2B / B2C PPC marketing campaigns in Google Adwords, Bing, Facebook, Instagram, LinkedIn, and TikTok across multiple industry verticals, focusing on increasing ROI.
2. Drive pipeline for our direct sales team and channel partners.
3. Collaborate with Marketing Operations and Communications teams to develop campaign elements including paid search and social, landing page testing, list purchase, and channel development.
4. Assist in formalizing lead qualification and scoring structures.
5. Analyze campaign results and channel performance to improve and develop campaigns using market research and data.
6. Manage campaign budgets and recommend ways to optimize spend.
7. Determine attribution models to support demand generation efforts.
8. Implement testing methodologies to optimize campaigns and messaging.
9. Produce reports and dashboards on campaign progress, conversion rates, and cost metrics.
10. Test and optimize landing pages for online and event campaigns.
11. Work with digital media agencies as needed.
12. Leverage Marketing Cloud, Salesforce, and other tools to execute and track programs.
13. Monitor online campaign conversions.
14. Build relationships with internal teams and external partners.
15. Analyze key performance metrics and recommend improvements.
16. Manage lead data collection to ensure accurate reporting.

Experience

• Strong knowledge of the paid media ecosystem.
• At least 3 years of managing ad campaigns on platforms like Google Ads, Microsoft Ads, and Meta.
• Proficiency in data analysis and reporting tools like GA4.
• Experience with Salesforce and Marketing Cloud.
• Proven success in inbound and outbound digital marketing campaigns.
• Strong business acumen and ability to align media strategies with business goals.
• Excellent project management and multitasking skills.
• Ability to analyze results and optimize future campaigns.
• Business Degree in Marketing/Business or equivalent experience.
• Excellent interpersonal skills and relationship management.
• Strong organizational and time management skills.
• Open-minded and innovative thinking.

Education

Completion of a university degree in a related field.

Skills

• Online Marketing
• Web Marketing
• Advertising
• Social Media Strategy
• Project Management
• Vendor Management

Posting Details

Location : 530 - Corporate

Working Conditions : Office Environment

Reports to : Director Marketing

Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Indigenous status. We support accommodations during the recruitment process.

We value our employees and their families. We aim to provide a safe and healthy workplace and hire for attitude, training for skills. Learn more at www.purolator.com.

Every day is an opportunity to connect, make an impact, and serve our communities.

Additional Information

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Freight and Package Transportation

Note: This job posting is active.