Media and Community Relations Manager - PWHL Vancouver (In-Market)

PWHL; Vancouver; On-site; CAD 75,000 - 90,000; Full time

Job summary

A leading organization in women's hockey is seeking a Media and Community Relations Manager in Vancouver. This role involves crafting communication strategies, engaging with media, and enhancing community relations to support the team's growth. The ideal candidate will have extensive experience in media relations, a strong understanding of hockey, and exceptional communication skills. This position requires on-site attendance at events and games, offering a competitive salary range of $75,000 to $90,000 CAD.

Qualifications

• Minimum of 5 years in sports media relations or public relations.
• Experience in the sports and entertainment industry preferred.

Responsibilities

• Lead and implement communications strategies tailored to the local market.
• Cultivate relationships with local media outlets for coverage.
• Manage media accreditation process and draft media materials.

Skills

Communication

Storytelling

Media Relations

Public Relations

Creativity

Education

Bachelor’s in Communications

Bachelor’s in Journalism

Bachelor’s in Media

Bachelor’s in Sports Management

Tools

MS Office

Job description

Media and Community Relations Manager - PWHL Vancouver (In-Market)

Join to apply for the Media and Community Relations Manager - PWHL Vancouver (In-Market) role at PWHL

Media and Community Relations Manager - PWHL Vancouver (In-Market)

Join to apply for the Media and Community Relations Manager - PWHL Vancouver (In-Market) role at PWHL

The Professional Women’s Hockey League (PWHL) recently announced its expansion with the addition of two new teams in Vancouver and Seattle, beginning play in the fall of 2025. To support this exciting growth, the PWHL is seeking an experienced and passionate individual to serve as Media and Community Relations Manager for the PWHL team in Vancouver.

The successful candidate will serve as a community contact alongside colleagues and be the primary contact leading all media efforts in the Vancouver market. This individual will play an integral role in growing the team by driving communications strategy, storytelling, and relationship-building that aligns with league-wide standards. The Media and Community Relations Manager will report to the team’s Director of Business Operations, with additional support and guidance from the league’s Communications and External Affairs department.

Duties & Responsibilities

• Lead, Develop and implement PWHL communications strategies, policies, and initiatives tailored to the local market, ensuring alignment with league objectives.
• Craft and execute strategic messaging, fostering player storytelling, promoting hockey, driving business initiatives, and supporting community engagement efforts through various channels with close collaboration with league and team leadership
• Proactively cultivate relationships with diverse local media outlets, continually seeking innovative opportunities for coverage across print, digital, radio, and television platforms to expand audience reach and elevate brand visibility. Leverage relationships to grow media list.
• Oversee the team’s media accreditation process. Draft media materials including press releases, game notes, postgame summaries, and media guides to promptly disseminate to local media stakeholders. Curate player profiles to create content that showcases players’ personalities, experiences, milestones, and achievements.
• Arrange and coordinate in-person, virtual and phone interviews as needed for team personnel and players, facilitating effective communication with media representatives.
• Proactively seek out, lead and participate in media appearances and community events alongside team staff and players, enhancing visibility and community engagement.
• Support the planning and execution of team theme nights.
• Manage charitable item donation program.
• Actively participate in regular meetings led by the league’s Communications department, contributing to the alignment of performance goals and dissemination of best practices.
• Maintain the highest level of confidentiality regarding proprietary company data, employee records, team records and client information.
  
  

Qualification Requirements

• Minimum of 5 years working in sports media relations, public relations, communications, journalism, or related professional experience.
• Bachelor’s in Communications, Journalism, Media, Sports Management, or related degree – Required.
• Experience in the sports and entertainment industry – Preferred.
• Must be proficient with computers and MS Office programs.
• Ability to be on-site at all home games and events, frequent attendance at practices and other activities in the market, as well as team travel to away games and events (via bus and air) is required.
  
  

Skills, Abilities & Other Attributes

• Demonstrated knowledge of hockey, with a strong understanding of the game’s structure, terminology, and culture to effectively support media strategy and storytelling.
• Proven expertise in media and community relations, demonstrated through a track record of producing compelling written content for publication, delivering engaging public speeches, and cultivating enduring positive relationships.
• Innate creativity and a keen eye for storytelling, coupled with adept research skills and a penchant for generating original and innovative ideas.
• Exceptional written and verbal communication abilities to promote the sharing of information inter-departmentally.
• Inherent drive for continuous learning and advancement, coupled with a proactive approach to enhancing departmental processes and staying abreast of industry trends and best practices.
• Ability to juggle multiple tasks, prioritize effectively, and thrive in a fast-paced and dynamic environment, ensuring the timely achievement of goals and objectives.
• Flexibility to work extended hours, including evenings and weekends, as necessitated by event schedules and project deadlines, exhibiting a commitment to meeting organizational needs even on short notice.
• Bring a positive attitude and collaborative spirit—we’re building something special, and we’re looking for teammates who take their work seriously but know how to have fun along the way.
  
  

Compensation Range: $75,000 - $90,000 CAD

• NOTE: This position will require working on-site at all home games and events, frequent attendance at practices and other activities in market, and team travel (bus and air).
  
  

EEOC: The Professional Women’s Hockey League (PWHL) is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

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