Media Analyst

VaynerMedia; Toronto; Hybrid; CAD 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

VaynerMedia in Toronto, ON is seeking a motivated Media Analyst to join our client-focused team. You will bid and place campaigns across digital platforms, monitor performance, and optimize in real time to meet client goals.

This role requires internship or 1 year in media buying/planning and advanced Excel skills. You will collaborate with Media Planners and assist in client-facing reporting while growing with a hybrid work schedule.

Qualifications

• Internship or 1 year experience in Media Buying or Planning.
• Advanced Excel skills including pivot tables, V-Lookups, and macros.

Responsibilities

• Bid and place campaigns within various digital platforms and manage real-time optimization to meet client goals.
• Ensure campaigns pace with media plan by monitoring performance and making changes as needed.
• Manage campaign budgets daily, weekly, and quarterly across platforms.
• Collaborate with Media Planners on upcoming campaigns to determine platforms, audiences, and strategies.
• Communicate insights to clients by highlighting key findings from reports for optimization.
• Assist with client-facing reporting: pacing reports, campaign builds, ad-hoc analyses, and high-touch optimizations.
• Assist in training new Media Analysts onboarding to the Media team.

Skills

Media buying

Media planning

Excel advanced (Pivot tables, VLOOKUPs

Tools

Facebook Ads Manager

Job description

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In A Nutshell:

Our Media Analysts plan, run, and optimize media campaigns across various digital platforms (ie Facebook, Google, Amazon, LinkedIn, etc.). They ensure the performance and execution of our client's campaigns are running as efficiently as possible constantly working to improve campaign performance, insights collection and takeaways, and generally strive to "over-deliver" to clients.

What You'd Do:

• Bid and place campaigns within various digital platforms (ie: Google, Facebook, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.


• Ensure campaigns are pacing according to the media plan by monitoring performance and making changes when necessary.


• Manage campaign budget across various platforms daily, weekly, and on a quarterly basis.


• Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.


• Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance.


• Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting.


• Assist in the training and development of new Media Analysts onboarding to the Media team.

What You've Got:

• Internship or 1 year experience working within Media Buying or Planning


• Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
  
  
  
  • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
  
  
  • Amazon
  
  
  
  

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.