Martech Solution Architect

Socket.dev; Quebec; On-site; CAD 99,000 - 210,000; Full time

Job summary

Accenture Song seeks an experienced MarTech Solution Architect to design marketing data, technology, and AI foundations for enterprise clients. You will work at the intersection of marketing strategy, customer data, enterprise architecture, and AI, translating priorities into scalable solutions across Salesforce, Adobe, and other enterprise ecosystems.

You will lead discovery sessions, define future-state architectures, and craft practical roadmaps connecting data, identity, personalization,

Qualifications

• 7+ years in MarTech, CRM, customer data or enterprise technology consulting.
• 3+ years in a customer-facing consulting or architecture role.
• Strong understanding of data models, identity resolution, segmentation and activation.
• Experience leading discovery workshops and translating objectives into tech requirements.
• Hands-on or architecture-level experience with major MarTech ecosystems such as Salesforce or Adobe.

Responsibilities

• Lead discovery sessions and architecture workshops with stakeholders.
• Assess current MarTech and data ecosystems including CRM, CDP, data warehouses.
• Define future-state architectures for real-time, AI-powered experiences.
• Design data models and identity-resolution strategies for activation.
• Architect solutions using Salesforce Data Cloud/Data 360, Agentforce, Adobe platforms.
• Translate business use cases into platform, data, integration, and AI requirements.
• Identify opportunities to apply predictive and generative AI and automation.
• Define integration patterns across CRM, loyalty, commerce and analytics.
• Develop roadmaps balancing near-term value with modernization.
• Provide governance and oversee delivery through design to testing.

Skills

MarTech architecture

CRM / CDP

Data architecture

Executive communication

Salesforce / Adobe platforms

Education

High school diploma or GED

Tools

Lucidchart

Visio

Job description

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

You Are:

We are looking for an experienced MarTech Solution Architect to help enterprise clients design the marketing data, technology, and AI foundations required to deliver more intelligent, connected, and personalized customer experiences.

This role sits at the intersection of marketing strategy, customer data, enterprise architecture, and AI. You will work directly with business and technology leaders to assess existing MarTech ecosystems, define future-state architectures, and create practical roadmaps connecting customer data, identity, personalization, journey orchestration, automation, and emerging AI capabilities.

You will serve as a trusted advisor throughout the engagement lifecycle—from discovery and strategy through architecture and implementation—translating business priorities into scalable solutions across platforms such as Salesforce, Adobe Experience Cloud, cloud data platforms, and broader enterprise ecosystems.

What You’ll Do:

• Lead client discovery sessions and architecture workshops with marketing, data, technology, and business stakeholders.

• Assess current MarTech and customer data ecosystems, including CRM, CDPs, data warehouses, cloud platforms, analytics, consent, and activation tools.

• Define future-state MarTech architectures that enable personalized, real-time, and AI-powered customer experiences.

• Design customer data models, identity-resolution strategies, segmentation approaches, and real-time activation patterns.

• Architect solutions using platforms such as Salesforce Data Cloud/Data 360, Agentforce, Adobe Experience Platform, Adobe Journey Optimizer, and related enterprise technologies.

• Translate marketing and customer‑experience use cases into clear platform, data, integration, and AI requirements.

• Identify opportunities to apply predictive AI, generative AI, RAG, intelligent automation, and agentic workflows across marketing operations and customer journeys.

• Define integration patterns connecting customer‑facing platforms with CRM, loyalty, commerce, service, analytics, consent, and enterprise data environments.

• Develop MarTech strategies and roadmaps that balance near‑term business value with longer‑term platform modernization.

• Recommend architectural patterns that improve scalability, security, data quality, interoperability, and platform consumption.

• Demonstrate how customer data and AI capabilities can create value across marketing, sales, service, commerce, and digital experiences.

• Translate complex technical concepts into clear executive‑level recommendations, architecture views, and investment priorities.

• Connect proposed solutions to measurable business outcomes, including revenue growth, marketing productivity, customer engagement, and cost optimization.

• Provide architecture oversight during delivery and contribute to detailed solution designs, implementation plans, testing strategies, and technical governance.

• Coach and mentor technical and functional team members while helping build broader MarTech, data, and AI capabilities.

Here’s What You’ll Need:

• 7+ years of experience across MarTech, CRM, customer data platforms, data architecture, or enterprise technology consulting.

• 3+ years in a customer‐facing consulting, solution architecture, or enterprise architecture role.

• Strong understanding of customer data architecture, identity resolution, segmentation, consent, personalization, journey orchestration, and activation.

• Experience leading discovery workshops and translating business objectives into technology and architecture requirements.

• Hands‑on or architecture‑level experience with at least one major MarTech or customer data ecosystem, such as:

  • Salesforce Data Cloud/Data 360, Marketing Cloud, Personalization, or Agentforce

  • Adobe Experience Platform, Real‑Time CDP, Adobe Journey Optimizer, or Adobe Experience Cloud

• Experience designing data flows and integrations across CRM, cloud platforms, data warehouses, APIs, analytics, and customer‑engagement platforms.

• Understanding of real‑time and batch data‑ingestion patterns, data modelling, profile unification, audience management, and activation.

• Working knowledge of predictive AI, generative AI, RAG, search and indexing, prompt design, or agentic architectures.

• Ability to develop future‑state architectures, capability models, solution options, and phased transformation roadmaps.

• Strong executive communication and storytelling skills, including the ability to connect architecture decisions to business value.

• Experience defining scalable, secure, and testable solutions across complex enterprise environments.

• Ability to work effectively across business, marketing, data, privacy, security, architecture, and engineering teams.

• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English‑speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.

• A minimum of a high school diploma or GED is required for this position.

Bonus Points If:

• Experience implementing Salesforce Data Cloud/Data 360, Agentforce, Adobe Experience Platform, or Adobe Journey Optimizer.

• Experience defining Data Lake Objects, Data Model Objects, identity‑resolution rules, calculated insights, segmentation, and activation patterns within Salesforce.

• Experience with generative AI platforms, retrieval‑augmented generation, prompt engineering, search‑index configuration, and AI‑agent design.

• Familiarity with cloud data platforms such as Snowflake, Databricks, AWS, Azure, or Google Cloud.

• Experience developing testing and validation approaches for customer data, personalization, real‑time activation, and GenAI solutions.

• Experience with consent, privacy, data residency, data governance, and responsible AI requirements, including familiarity with Canadian privacy considerations.

• Relevant Salesforce, Adobe, cloud, data architecture, or AI certifications.

• Experience using architecture and data‑modelling tools such as Lucidchart, Visio, or similar platforms.

• French‑language capability is an asset, particularly for client work in Quebec.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full‑time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here.
Role Location Annual Salary Range
British Columbia/Ontario/New Brunswick $99,450 to $209,900

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.