MarTech - Loyalty Marketing Specialist

London Drugs Limited; Richmond; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading retail company in Richmond, BC is seeking a MarTech and Loyalty Specialist to enhance their digital customer experience and loyalty program. The ideal candidate will have over 3 years of experience in digital marketing, strong CRM expertise, and proficiency in HTML and CSS. This full-time role offers comprehensive health benefits, training opportunities, and a chance to impact customer loyalty.

Benefits

Comprehensive medical coverage

Employee discount programs

Ongoing training opportunities

Flexible work from home options

Qualifications

• 3+ years of experience in web production or digital marketing.
• Portfolio showcasing past work or design materials.
• Proficiency in HTML, CSS, and familiarity with web technologies.

Responsibilities

• Develop and implement CMS templates for various platforms.
• Manage CRM-driven campaigns and customer journeys.
• Collaborate on tech stack integrations for marketing technologies.

Skills

Digital marketing

CRM management

UX/UI design

Stakeholder engagement

Education

Post-secondary education in Marketing or related field

Tools

Adobe Creative Suite

Microsoft D365

Job description

MarTech and Loyalty Specialist

Location: Richmond, BC
Job Type: Full-Time

Overview

London Drugs is one of Canada’s most trusted retail brands, known for innovation, customer care, and community involvement. We’re looking for a strategic and creative MarTech and Loyalty Specialist to elevate our digital customer experience and loyalty program, LDExtras. If you're passionate about CRM, UX/UI, and digital marketing, this is your opportunity to make a meaningful impact.

Job Summary

As a MarTech and Loyalty Specialist, you’ll support the development and optimization of our digital platforms—including website, app, and owned technologies—to deliver seamless, customer-led experiences. You’ll play a key role in enhancing loyalty program communications, managing CRM journeys, and integrating marketing technologies across our ecosystem.

Key Responsibilities

• Develop and implement CMS templates across loyalty, pharmacy, and app platforms
• Apply UX/UI best practices to improve customer journeys and digital engagement
• Conduct smoke tests and end-user reviews for website releases
• Execute loyalty program communications via email, app, and push notifications
• Manage CRM-driven campaigns and customer journeys using platforms like Microsoft D365
• Schedule, proof, and deploy digital assets across owned platforms
• Maintain documentation for wireframes, brand standards, and layouts
• Collaborate on tech stack integrations (owned and third-party)
• Advance email automation, triggers, and segmentation strategies
• Ensure secure migration and handling of personally identifiable information (PII)
• Stay current with web technologies including HTML5, XML, JSON, CSS, and JavaScript

Qualifications

• 3+ years of experience in web production, digital marketing, or graphic design
• Post-secondary education in Marketing, Graphic Arts, or related field
• Strong communication and stakeholder engagement skills
• Proficiency in HTML, CSS, and Adobe Creative Suite (or similar)
• Experience with CRM platforms and customer journey execution
• Knowledge of Microsoft D365 Marketing (Customer Insights) preferred
• Familiarity with CASL, GDPR, and SEO best practices
• Portfolio showcasing past work or design materials

Why Join Us?

• Comprehensive medical, dental, vision, and prescription coverage
• Employee discount and recognition programs
• Company-matched RRSPs
• Ongoing training and education opportunities
• Free confidential counseling through our Employee Family Assistance Program
• Opportunities to give back through community involvement

Apply now and help us shape the future of digital retail and customer loyalty.

London Drugs is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We are committed to building a company that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We will provide accommodations during the recruitment process upon request.

The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required. Be advised, London Drugs DOES NOT use third party recruitment services.

London Drugs may collect, use, and/or disclose your personal information (including the information in this application) where it is reasonable for establishing, managing or terminating an employment relationship. This includes the use or disclosure of your personal information to persons inside or external to our organization, for the purpose of checking references or gathering other information to support an assessment of your candidacy.

To protect yourself, do not respond to unsolicited job offers from individuals or e-mail addresses, and never disclose any sensitive details about your identity (including personal or financial) to anyone you do not know or trust or on any unverified website, or website you do not trust.

Flexible work from home options available.