Marketing Technology & Operations Senior Analyst - FanDuel Careers

FanDuel; Toronto; On-site; CAD 81,000 - 101,000; Full time

Job summary

A premier mobile gaming company in Toronto seeks a Marketing Technology & Operations Senior Analyst. This role focuses on developing MarTech solutions to drive growth and retention. Candidates should have strong expertise in data architecture, SQL, and multi-channel marketing campaigns. The position offers a salary range of $81,000 - $101,000 CAD, reflecting individual experience and market demands.

Qualifications

• 3+ years in an operational role with multi-channel marketing campaigns.
• Advanced knowledge of SQL to extract and manipulate data.
• Experience with ETL/Data Integration tools and Python is a plus.

Responsibilities

• Deploy marketing campaign automations and ensure data integrations.
• Utilize marketing technology platforms for data profiling and transformation.
• Audit data accuracy and create documentation for workflows.

Skills

Data architecture mastery

Marketing technology platforms

SQL proficiency

ETL/Data Integration tools

Analytical mindset

Education

Bachelor's Degree in Business, Economics, Computer Science, or related field

Tools

KNIME

AWS

Python

Job description

Marketing Technology & Operations Senior Analyst

Toronto Marketing

THE POSITION Our roster has an opening with your name on it

FanDuel is looking for a Marketing Technology & Operations Senior Analyst to help develop and deliver MarTech solutions that enable growth, retention, and cross-marketing. This position will play an important role on the Marketing Technology & Operations team, with ownership over the strategy and architecture of how new promotions and customer experiences can be made possible leveraging FanDuel’s marketing technology stack.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN Everyone on our team has a part to play

Own the deployment of our marketing campaign automations through the lens of data architecture - leveraging your analytical and technical expertise to ensure efficient integrations are built between systems via our various ETL tools, APIs, and our marketing automation server. Your work will result in scalable, personalized campaigns across email, mobile, onsite and digital channels leveraging all the tools at our disposal.

THE STATS What we're looking for in our next teammate

• Master our data architecture, the variety of data sources important to marketing and how to use them in workflows for assigned projects.
• Expertly use our marketing technology platforms (our ETL platform and our CDP) to perform data profiling, replication, enrichment, and transformation and seamlessly move data between various systems.
• Cultivate a deep understanding of our marketing technology stack and identify new opportunities to integrate different systems and accomplish different types of campaigns.
• Get creative! Understand and utilize concepts to connect two systems and help expand our automation capabilities.
• Use your knowledge of SQL to build standardized ETL workflows using KNIME to leverage the templates you create for their campaign needs.
• Help manage our AWS-based KNIME marketing server in partnership with our engineering teams. Help address any problems with automations on the server and serve as a reliable point of contact for any escalations.
• Partner with marketing and data teams quarterly in developing new data points for use in campaigns.
• Audit data available in various systems regularly to ensure accuracy.
• Create documentation for all workflows and post to Confluence documentation hub.
• Use available resources on Confluence to study data tables to ensure queries are built for optimal system performance.

Experience

• Minimum of 3+ years in an operational role preferred, either working on multi-channel marketing campaigns through a Customer Data Platform or working on a team leveraging ETL tools and APIs to automate the flow of data between different systems
• A Bachelor's Degree in Business, Economics, Computer Science, or related field preferred
• Advanced knowledge of using SQL to extract and manipulate data is required
• Experience with ETL/Data Integration tools (AWS, Microsoft, SAP, KNIME) as well as integration concepts
• Experience with Python is a plus
• Comfortable working with server environments such as AWS and able to work effectively with engineering and product teams to accomplish business requirements
• Analytical mindset with detail orientation, and an understanding of marketing concepts
• Proactive with a natural curiosity
• Has a positive attitude and loves opportunities to collaborate with others

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law.

The applicable salary range for this position is $81,000 - $101,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.