Marketing Team Lead – Drive and Inspire Our Advanced Marketing Initiatives

PaymentEvolution; Mississauga; On-site; CAD 60,000 - 75,000; Full time

Job summary

PaymentEvolution seeks a Marketing Team Lead to drive innovative marketing strategies for small businesses. This full-time role involves team leadership, analytics, and creative campaign development, offering a competitive salary and professional growth opportunities. Join a forward-thinking company dedicated to revolutionizing payroll and benefits solutions in Canada.

Benefits

Leadership Development

Professional Growth Opportunities

Collaborative Work Environment

Qualifications

• 1-2 years of leadership experience managing teams.
• Proven skills in using marketing analytics for campaign success.
• Excellent writing and communication skills in English, bonus for French.

Responsibilities

• Lead and mentor a diverse marketing team.
• Design and execute integrated marketing campaigns.
• Utilize analytics to refine strategies.

Skills

Leadership

Analytics

Creativity

Collaboration

Communication

Education

BS / BA in Marketing or Business

Tools

Marketing Automation Tools

Job description

Marketing Team Lead – Drive and Inspire Our Advanced Marketing Initiatives

At PaymentEvolution, we’re revolutionizing the way Canadian small businesses operate by providing innovative cloud payroll, payments, and benefits solutions. Trusted by over 20,000 businesses, we empower employers and employees with smart, automated tools—and now, we’re looking for a motivated, forward-thinking Marketing Team Lead to join our journey. If you have 1-2 years of leadership experience , a strong background in managing people , and a deep understanding of marketing analytics , we’d love to hear from you!

The Opportunity

As our Marketing Team Lead , you’ll oversee a dynamic group of marketers, coordinating advanced strategies that drive real impact for Canadian small businesses and their employees. You’ll collaborate with cross-functional teams—including our cutting-edge Research and Development group, which leverages the latest AI techniques for real-world HR solutions—to ensure our marketing efforts are both data-driven and people-focused.

You’ll be instrumental in shaping our brand story, integrating analytics and creative insights to craft campaigns that resonate in the marketplace. This is your chance to bring your leadership skills to a role where innovation , strategic thinking , and team mentorship converge.

Who We’re Looking For

We’re seeking a Marketing Team Lead who is :

• Leadership-Oriented : Has 1-2 years of experience successfully managing teams, projects, and stakeholder relationships.
• Analytics-Savvy : Excels in using marketing data to optimize campaigns, identify trends, and drive strategic decision-making.
• Innovative & Ambitious : Eager to embrace cutting-edge AI tools and marketing automation to push boundaries and deliver measurable results.
• Collaborative & Creative : Skilled at fostering an inclusive, high-performing team culture, and developing creative campaigns that captivate target audiences.
• Community-Focused : Committed to supporting Canadian small businesses and making a positive impact on the lives of employees nationwide.

Qualifications

• BS / BA in Marketing , Business, or a related field of study
• 1-2 years of leadership experience , including team management and project coordination
• Proven track record of utilizing analytics to inform marketing decisions and measure campaign success
• Excellent writing and communication skills . You are a master at using English to communicate effectively and persuasively. Bonus for communication skills in French.
• Ability to motivate and mentor team members to achieve shared goals

What You’ll Do

Strategic Planning & Team Leadership

• Lead and mentor a diverse marketing team, ensuring alignment on goals, timelines, and deliverables
• Oversee the design and execution of integrated marketing campaigns that meet sales, client, and organizational objectives
• Utilize marketing analytics to measure campaign performance, refine strategies, and inform data-driven decision-making

Writing & Communications

• Guide the development of proposals, blogs, web content, and social media posts, maintaining a consistent brand voice
• Help shape editorial calendars and content strategies, ensuring compelling narratives across all platforms
• Ensure complex concepts are translated into clear, relatable messaging for diverse audiences

Analytics & Optimization

• Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns, identifying areas for optimization
• Use marketing automation tools and AI-driven insights to refine targeting, segmentation, and campaign execution
• Present actionable insights to senior leadership and cross-functional teams

Creative Direction & Brand Management

• Provide strategic oversight on visual content that reinforces our brand identity
• Collaborate with designers to produce marketing materials—from social media templates to presentations—that captivate and inform
• Promote a culture of innovation, encouraging the team to test new approaches and technologies

What You’ll Gain

• Leadership Development : Hone your managerial skills by guiding a marketing team that’s at the forefront of innovation.
• Cutting-Edge R&D Exposure : Work closely with our Research and Development team, gaining insight into how AI is transforming HR challenges—like our Offboarding Assistant suite—into innovative solutions.
• Professional Growth : Learn from and collaborate with entrepreneurial, passionate leaders within an inclusive and forward-thinking environment.
• Meaningful Impact : Shape the future of Canadian small businesses while cultivating a career that combines analytics , leadership , and creativity .

Ready to Lead and Innovate?

If you’re driven by innovation, have a passion for advanced marketing analytics, and are ready to empower a team dedicated to supporting Canadian small businesses, PaymentEvolution is the perfect place to grow. Bring your experience, data-driven mindset, and leadership flair—and let’s revolutionize an industry together.

This is a full-time salaried position 60-75,000 / year

Join Us

Apply today and embark on a vibrant professional journey with PaymentEvolution . Showcase how your leadership, analytics expertise, and creative vision can make a lasting impact on our team and the businesses we serve.

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