Marketing Support/Specialist (Fixed Term Contractor)

Cook Group; Whitchurch-Stouffville; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Hybrid Marketing Specialist and Market Development Manager to support their Vascular division. This exciting role blends strategic marketing with market development responsibilities, focusing on executing regional marketing plans and enhancing brand positioning. You will be instrumental in managing social media, collaborating with stakeholders, and driving market adoption for innovative products. If you have a passion for marketing and a knack for strategic thinking, this position offers a fantastic opportunity to make a significant impact within a supportive team environment.

Qualifications

• 3+ years of experience in marketing or market development required.
• Bachelor's degree in marketing, business, or related field is essential.

Responsibilities

• Manage social media posts to enhance brand visibility and engagement.
• Lead collaboration for marketing insights and stakeholder alignment.

Skills

Strategic Marketing

Social Media Management

Stakeholder Collaboration

Market Development

CRM Updates

Education

Bachelor’s degree in marketing

Bachelor’s degree in business

Tools

CRM Software

Job description

Overview

Primary Function: The Hybrid Marketing Specialist and Market Development Manager will support Cook Medical’s Vascular division by assisting with the execution of regional marketing plans, driving company and product brand positioning, and achieving business goals. This role combines strategic marketing with administrative market development responsibilities to ensure comprehensive support for product and market initiatives.

Responsibilities

• Social Media Management: Create and manage social media posts from the Cook Vascular handle to enhance brand visibility and engagement.
• HCP Contracting: Manage healthcare professional (HCP) contracting and work with the GCA process to ensure compliance and effective collaboration.
• Product Launch: Maintain and publish the product launch dashboard, ensuring timely updates and accurate information.
• Collaboration: Lead the collaboration for the AMER Marketing Monthly Report, coordinating with various stakeholders to compile and present marketing insights.
• CRM Updates: Post bi-monthly updates on CRM regarding delayed product shipping, ensuring clear communication with sales and customer service teams.
• Strategic Marketing: Contribute to the development of strategic objectives for marketing projects and campaigns.
• Market Adoption: Support accelerating market adoption for assigned specialties by collaborating with key stakeholders where needed.
• Stakeholder Collaboration: Develop relationships by effectively collaborating with key stakeholders to establish, measure, and align marketing goals.

Qualifications

Minimum Work Experience/Educational Requirements:

• Bachelor’s degree required in marketing, business, or a related field.
• 3+ years of relevant experience in marketing or market development.
• Extensive experience in sales, marketing, or product management.
• Strong strategic business and leadership skills.

Physical Requirements/Work Environment:

• General office environmental conditions.
• Sitting for extended periods of time.
• Requires close visual acuity for working with computers.

Employee Requirements: Must work and interact effectively and professionally.