Marketing Strategy Lead - Vice President

JPMorgan Chase & Co.; Toronto; On-site; CAD 150,000 - 230,000; Full time

Job summary

JPMorgan Chase & Co. in Canada seeks a Market Strategy Lead - Vice President to translate market insights into segmentation, positioning, and go-to-market strategies across partner and direct channels.

You will own messaging across digital properties and enablement, tailoring material to regional regulatory needs and payment schemes. The role partners with Product, Sales, Marketing, Operations, Digital Growth, and Legal/Compliance to ensure claims, disclosures, and approvals meet requirements.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of product marketing, go-to-market, or related experience in B2B tech, SaaS, or financial services.
• Proven ability to develop clear, differentiated value propositions and messaging with a strong narrative and enablement portfolio.
• Experience defining segmentation, personas, and buying journeys for targeted marketing strategies.
• Strong analytical and strategic thinking, translating insights into actionable messaging and product recommendations.
• Exceptional written and verbal communication, storytelling, and stakeholder management across diverse audiences.

Responsibilities

• Market insights, segmentation, and identify growth opportunities.
• Craft value propositions and messaging for target segments and industries.
• Develop sales and marketing toolkits and enablement content; tailor for regional needs.
• Lead GTM strategies for payment solutions across partner and direct channels.
• Perform competitive analysis and translate insights into differentiated messaging.
• Collaborate with Legal, Compliance, Risk to ensure claims and disclosures meet regulations.

Skills

Market strategy

Go-to-market

Segmentation

Personas

Buying journeys

Messaging & storytelling

Stakeholder management

Analytical thinking

Cross-functional collaboration

Education

Bachelor’s degree (Marketing/Business/Communications)

MBA or advanced degree

Job description

Market Strategy Lead - Vice President

Product marketing lead for Merchant Services in Canada, responsible for translating market insights into segmentation, positioning, and go-to-market strategies across partner and direct channels. Own customer-facing messaging across digital properties and sales/marketing enablement, adapting materials to regional regulatory needs, payment methods, and schemes. Partner cross-functionally with Product, Sales, Commercialization, Operations, Digital Growth, and Marketing, and align with Legal, Compliance, and Risk on claims, disclosures, and approvals.

Job Responsibilities

Market insights & segmentation

• You will analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities.
• You will partner with the Insights team (surveys, interviews, advisory councils) to quantify needs by segment and synthesize findings into personas, JTBD, and segmentation frameworks.

Positioning, messaging & enablement

• You will craft value propositions and messaging tailored to target segments and business industries, including merchants, partners, and internal stakeholders.
• You will create sales and marketing toolkits and materials that equip teams to promote Merchant Services solutions and product offerings, adapting content for regional regulatory needs, payment methods, and schemes.
• You will own the customer-facing narrative across website product pages and partner landing pages, partnering with the Digital Growth team on SEO alignment and conversion-focused CTAs.

Go-to-market & competitive strategy

• You will develop go-to-market strategies for new and existing payment solutions for partner and direct channels, ensuring strong market fit and differentiated positioning.
• You will lead competitive win/loss analysis and translate insights into differentiated messaging, objection handling, and product recommendations.

Cross-functional governance & execution

• You will partner with Product, Legal, Compliance, and Risk to ensure claims, disclosures, and approvals meet applicable payments regulations and standards, and collaborate with Marketing and Lifecycle/Customer Marketing to support integrated campaigns and adoption programs.

Required Qualifications, Capabilities and Skills.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services, including launching and scaling products through partner and direct channels.
• Proven ability to develop clear, differentiated value propositions and benefits-driven messaging supported by a strong narrative and enablement portfolio.
• Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
• Strong analytical and strategic thinking skills, including translating insights into actionable messaging and product recommendations.
• Exceptional written and verbal communication, storytelling, and stakeholder management skills across diverse audiences.
• Ability to manage multiple initiatives under tight deadlines and own execution details end-to-end.
• Ability to thrive in a fast-paced, matrixed environment and lead through influence; knowledgeable in regional compliance requirements and comfortable partnering with Legal, Compliance, and Risk.

Preferred Qualifications, Capabilities and Skills.

• MBA or advanced degree.
• Experience in the payments industry.
• Demonstrated passion for technology-driven innovation and customer-centric marketing.