Marketing Strategist

WJ Agency; Calgary; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency seeks a Marketing Strategist to join their Strategy Group in Calgary. The role involves using research to devise strategies that increase client sales and market share. As a key player, you’ll engage in creative collaboration and help shape impactful marketing initiatives for various clients. Join a dynamic team that values every opinion, fostering innovation in a supportive environment with opportunities for growth and flexible working arrangements.

Benefits

Health and dental benefits

Flexible work arrangements

Opportunities for growth and development

Designated private workspace for office work

Annual Innovation Day Summit

Qualifications

• Minimum 4 years of experience in client-side marketing or agency-side advertising required.
• Proficient knowledge of various research frameworks.
• Excited about the marketing and advertising industry.

Responsibilities

• Develop strategies based on in-depth quantitative and qualitative research.
• Create formal marketing research documents and brand strategies.
• Provide ongoing support to clients to achieve desired metrics.

Skills

Analytical skills

Excellent written communication

Interpersonal communication

Solutions-focused mindset

Organizational skills

Ability to work under pressure

Education

Undergraduate degree in business, journalism, philosophy, or English

Tools

Office 365

Job description

WJ Agency assists clients in achieving their business goals through the development and execution of integrated marketing strategies.

To help clients emerge on the better side of change, WJ relies on bold and resilient marketing professionals that live at the intersection of business pragmatism and creative thinking. WJ is currently looking for their next Marketing Strategist to join their Strategy Group.At WJ, the Marketing Strategist uses marketing research and quantitative & qualitative analysis to uncover insights, plan and execute marketing strategies for their clients. The Marketing Strategist supports this function

by using a variety of primary and secondary research tools and practices that yield timeless insights to spark creative solutions. Under the guidance of the Strategy Director, the Marketing Strategist will prepare insights reports, develop brands, create campaign strategies, assist with the development of media plans, as well as perform ongoing analysis and optimization recommendations to ensure their clients’ continuous success.

We all have a voice at WJ, and we are all expected to use it. We don’t let our egos get in the way of innovation. At WJ, everyone’s opinion matters, and idea generation is the most important product of our collaboration as a team.

As a Marketing Strategist, your day-to-day responsibilities will include :

• Developing a deep understanding of clients’ businesses, goals and objectives through in-depth quantitative and qualitative research
• Understanding client needs and provide strategic recommendations and advisory support
• Writing formal marketing research documents, plans, and brand strategies for clients
• Creating strategic direction for clients’ marketing plans, always grounded on research
• Helping clients devise strategies to increase sales and market share, determining key metrics and providing ongoing support to achieve those metrics
• Determining how all facets of clients marketing must be changed to align with strategic direction
• Using research of the external environment (including competition) to provide further focus for strategic direction of client
• Developing strong brand concepts that are authentic, differentiating, and compelling
• Using creative language to help craft brands that are poignant, unique, and expressive
• Performing industry analysis, competitor analysis, and target audience research to ensure solutions are always human-centric
• Determining a ideal target audiences and persona segmentation
• Reviewing project initiatives and measuring progress against goals
• Ensuring that all reports are well-written, tactful, and succinct
• Communicating efficiently and effectively with the rest of the team
• Managing multiple projects and delivering on tight timelines, often working around strict and sometimes sudden deadlines
• Maintaining a positive attitude during periods of heavy workload
• Demonstrating high attention to detail in their work
• Acting as a company advocate that embodies WJ's values (i.e. being always curious, leading with authenticity, projecting a welcoming presence, providing mindful service, and keeping the big picture in mind)

Proficiencies and Attributes :

• Adaptable
• Ability to work well under pressure and meet deadlines in a fast-paced environment
• Excellent administrative and organizational skills
• Solutions-focused mindset
• Excellent written and interpersonal communication skills
• Strong analytical skills and the ability to apply them in marketing contexts
• A sufficient understanding of business to perform thorough research and analysis, including using various frameworks, such as SWOT, Positioning Tables, and Business Model Canvases
• Is excited about the marketing and advertising industry, keeping up to date with industry news and trends
• Great with data visualization
• Interest in the humanities, continuously seeking to understand what makes humans tick
• Proficient knowledge of Office 365

What’s in it for you?

• An empathetic organization where employees work hard, play hard and never stop striving to become better
• Opportunities for growth and development, including an Annual Innovation Day Summit
• Flexible work arrangements allow employees to work where they work best ( at home or in-office ) with collaboration days once a week onsite
• Should working in the office be your preference, each employee has a designated private workspace to utilize
• Health and dental benefits
• Exposure to industry events

Qualifications

• A minimum of an undergraduate degree in business, journalism, philosophy, or English is required as strategy entails connecting the dots between theory and applicability.
• Four years of experience in client-side marketing or agency-side advertising is required
• Agency experience considered an asset

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

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