Marketing Specialist - Used Equipment

Brandt Corporate Services Ltd; Regina; Hybrid; CAD 48,000 - 64,000; Full time

Benefits offered by this job

Competitive pay

Learning opportunities

Advancement potential

Benefits package

Pension and RRSP

Job summary

Brandt Corporate Services Ltd. in Regina, Saskatchewan, is seeking a Used Equipment Marketing Specialist to support the marketing team.

You will manage online inventory marketing, coordinate listings, and work with sales, inventory, and media partners to optimize pricing and campaigns. The role operates on a hybrid basis within the Customer Experience and Account Management teams, collaborating with multiple departments to promote Brandt’s used equipment inventory across digital and print

Qualifications

• Experience marketing, advertising, or selling used equipment is preferred.
• Experience with automotive, heavy equipment and/or machinery industry is preferred.
• Experience working with creative teams – graphic designers, multimedia teams, copywriters, etc. is preferred.
• Experience with professional client relationship management.
• Post-secondary education (preferable in Digital Marketing, Marketing, Business Administration, Digital Engagement) is preferred but not required.
• Demonstrated communication, organization, collaboration, time management and project management skills are required.
• Proven ability to handle multiple projects at the same time, with strong focus on organization and maintaining sharp attention to detail.
• Strong listening, negotiation, verbal, and written communication skills.

Responsibilities

• Maintain used inventory applications and websites daily – add/change/remove in a timely manner.
• Maintain all listing details - features, conditions, pricing - to adhere to marketing standards.
• Work with sales teams from our retail branches to source suitable pictures for marketing purposes.
• Work with sales and inventory groups to report on and maintain accurate pricing for the market.
• Coordinate daily listing syndications to third-party websites, Kijiji, and industry publications.
• Provide information to our in-house Media Team to create campaigns through social media and Google platforms.
• Provide information to advertising partners for placement of used equipment print and digital ads.
• Source relevant external websites to advertise Brandt’s used equipment inventory.
• Maintain reporting of used equipment inventory and present to internal stakeholders.
• Contribute to used equipment system development projects as required.
• Collaborate with Media Buyer/Planner to develop and manage advertising plans and campaigns for the division.
• Act as the primary liaison within the marketing team representing used construction, forestry, material handling, agriculture and transportation equipment.
• Initiate and implement tactical activities, including writing briefs and communications plans when applicable.
• Manage stakeholder expectations in relation to internal team capacities and project deliverables.
• Conduct meetings to present advertising recommendations to select stakeholders.
• Review, evaluate, and report on advertising performance.
• Engage in project management duties including all record keeping and necessary paperwork.
• Maintain positive working relationships with internal clients and external vendors.
• Stay up to date on relevant marketing & advertising trends and recommend new ideas when necessary.
• Provide training and assistance to sales teams on internal database systems for used equipment inventory.
• Other duties as assigned.

Skills

Communication skills

Organization

Collaboration

Time management

Project management

Negotiation

Verbal communication

Written communication

Education

Post-secondary education

Job description

HWY 1 East
BOX 3856
Regina, SK S4P3R8, CAN

• Marketing and Advertising
• Full-Time
• Requisition #: MARKE002550

Description

Brandt Corporate Services Ltd. is seeking a Used Equipment Marketing Specialist on our Marketing team in Regina. This role will report to the Manager of Used Equipment Marketing and will be responsible for supporting in various capacities for construction, forestry, material handling, agriculture and transportation as needed. This position is responsible for marketing used equipment inventory online through our website as well as through third-party advertising channels. This position is hybrid to the Customer Experience Team and the Account Management Team.

Who We Are

Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization. We operate over 170 locations across Canada, the USA, Australia, and New Zealand.

For nine decades, the people of Brandt have stood shoulder-to-shoulder with the hardworking people that we serve. And really, there’s no place we’d rather be because just like them, it’s when we’re working hard and getting things done that we’re at our best.

Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day.

That’s Powerful Value, Delivered.

What You Will Be Responsible For

• Maintain used inventory applications and websites daily – add/change/remove in a timely manner.
• Maintain all listing details - features, conditions, pricing - to adhere to marketing standards.
• Work with sales teams from our retail branches to source suitable pictures for marketing purposes.
• Work with sales and inventory groups to report on and maintain accurate pricing for the market.
• Coordinate daily listing syndications to third-party websites, Kijiji, and industry publications.
• Provide information to our in-house Media Team to create campaigns through social media and Google platforms.
• Provide information to advertising partners for placement of used equipment print and digital ads.
• Source relevant external websites to advertise Brandt’s used equipment inventory.
• Maintain reporting of used equipment inventory and present to internal stakeholders.
• Contribute to used equipment system development projects as required.
• Collaborate with Media Buyer/Planner to develop and manage advertising plans and campaigns for the division.
• Act as the primary liaison within the marketing team representing used construction, forestry, material handling, agriculture and transportation equipment.
• Initiate and implement tactical activities, including writing briefs and communications plans when applicable.
• Manage stakeholder expectations in relation to internal team capacities and project deliverables.
• Conduct meetings to present advertising recommendations to select stakeholders.
• Review, evaluate, and report on advertising performance.
• Engage in project management duties including all record keeping and necessary paperwork.
• Maintain positive working relationships with internal clients and external vendors.
• Stay up to date on relevant marketing & advertising trends and recommend new ideas when necessary.
• Provide training and assistance to sales teams on internal database systems for used equipment inventory.
• Other duties as assigned.

What We Look For

• Experience marketing, advertising, or selling used equipment is preferred.
• Experience with automotive, heavy equipment and/or machinery industry is preferred.
• Experience working with creative teams – graphic designers, multimedia teams, copywriters, etc. is preferred.
• Experience with professional client relationship management.
• Post-secondary education (preferable in Digital Marketing, Marketing, Business Administration, Digital Engagement) is preferred but not required.
• Demonstrated communication, organization, collaboration, time management and project management skills are required.
• Proven ability to handle multiple projects at the same time, with strong focus on organization and maintaining sharp attention to detail.
• Strong listening, negotiation, verbal, and written communication skills.

What We Offer

• Competitive compensation: we offer fair, market-based wages that recognize your skills, experience, and contributions.
• Continuous Learning: through on-the-job training and educational opportunities.
• Opportunities for advancement within a growing company that values initiative and teamwork.
• Comprehensive benefits coverage: including health, dental and more to support your wellbeing.
• Retirement savings programs: Pension and RRSP programs to help you invest in your future

When you work for Brandt, we work for you. It’s as simple as that.