Marketing Specialist, Tourism Board (18 Month Position)

AMA - Alberta Motor Association; Edmonton; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking organization as a Marketing Specialist, where your passion for tourism can flourish. This exciting 18-month position offers the chance to drive growth through strategic partnerships and innovative marketing campaigns. You'll be at the forefront of enhancing member offerings and promoting travel destinations while working in a dynamic, hybrid environment. Collaborate with a dedicated team, leverage your analytical skills, and make a significant impact in the tourism sector. If you're ready to roll up your sleeves and bring the world to Albertans, this is the perfect opportunity for you.

Benefits

Competitive Salary

AMA Discounts

Vacation Pay

Unlimited Learning Opportunities

Flexible Work Model

Benefits Available

Qualifications

• University degree or diploma in Marketing or Communications required.
• Proficiency in CRM software and strong analytical skills preferred.

Responsibilities

• Conduct market research to identify trends and competitors.
• Develop and implement business strategies for tourism growth.
• Manage client relationships and negotiate contracts.

Skills

Marketing Expertise

Analytical Skills

Communication Skills

Negotiation Skills

Business Development

Digital Marketing

Education

University Degree in Marketing

Post-secondary Diploma in Communications

Tools

CRM Software

Business Analytics Tools

Job description

Marketing Specialist, Tourism Board (18 Month Position)

Marketing Specialist, Tourism Board (18 Month Position)

Apply locations CA-AB-Edmonton-South

Time type: Full time

Posted on: Posted 30+ Days Ago

Job requisition id: JR100690

YOU want to BRING THE WORLD to Albertans.

Posted: 28-11-2024
Closing: When Filled
Location: Edmonton South (50% Hybrid)

Please note this is a temporary full-time position for 18 months with the potential for extension.

We are seeking a highly motivated and results-driven Marketing Specialist to drive growth and expansion with our current and prospective tourism board partners. The ideal candidate will be responsible for identifying new business opportunities, developing strategic partnerships, and fostering long-term relationships with clients, stakeholders, and boards to enhance member offerings.

This role requires a blend of sales, business development, and marketing expertise with a strong understanding of the tourism industry, market trends, and analytical flair.

You're a marketing master who gets a twinkle in your eye when you develop strategies and channel plans based on data and your intuitive research. This role is responsible for developing, managing, and implementing marketing tactics and strategies to increase traffic, leads, and conversion rates for our tourism partners.

WHAT MOVES YOU

• You're detail-oriented and the type of person who rolls up their sleeves and gets the job done.
• You thrive in fast-paced environments and are flexible and able to roll with changing scenarios.
• You're both a right- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
• You have a results-driven attitude; you see the goal line and drive hard to get there.
• You love to share thoughts and ideas.
• You have experience and expertise in leading strategies, developing media plans, and executing to deliver results. You love figuring out what drives consumer behavior and are in touch with digital marketing trends and best practices.
• You live and breathe brands. You understand that loyalty is built through consistency.
• You can strategize and execute integrated campaigns across a range of platforms and are able to quickly analyze results and be agile.

WHAT YOU’LL DO

• Report to the Manager, Travel Marketing.
• Market Research & Analysis:
  • Conduct thorough market research to identify tourism trends, potential markets, and competitors.
  • Analyze customer preferences and behaviors to tailor offerings to target segments.
  • Keep up-to-date with industry developments, travel regulations, and emerging destinations.
• Business Strategy Development:
  • Develop and implement business development strategies to expand the company's presence in the tourism sector.
  • Set and achieve business growth targets in alignment with overall company goals.
• Client Acquisition & Relationship Management:
  • Identify and engage with potential tourism boards.
  • Build and maintain strong relationships with key stakeholders, including local government bodies, tourism boards, suppliers, and service providers.
  • In collaboration with the Product team, negotiate contracts and marketing agreements with visitor bureau partners from around the world.
• Brand Promotion & Marketing:
  • Collaborate with the marketing team to develop and implement marketing campaigns.
  • Promote travel to tourism board destinations through digital channels, trade shows, and industry events.
  • Innovate and grow new channels.
• Project Management & Coordination:
  • Plan, build, and execute new tourism initiatives, ensuring they align with predetermined goals and member needs.
  • Coordinate with internal teams (Creative Agency, SEO, Digital Product Teams, web management, digital media buying) to ensure smooth delivery of plans and growth expectations.
  • Monitor the performance of launched campaigns, analyzing and making improvements as needed.
• Financial Management:
  • Develop financial projections and budgets for new opportunities.
  • Monitor the financial performance of new initiatives, adjusting strategies and tactics as necessary to meet growth goals.
• Partnership Development:
  • Build strategic alliances with local businesses, hotels, attractions, and transportation providers to enhance product offerings.
  • Explore potential partnerships with international tour operators and agents to expand market reach.
  • Travel will be required 2-3 times a year for events and meetings with tourism boards.

WHAT YOU’VE DONE

• You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
• You have excellent negotiation, communication, and interpersonal skills.
• Ideally, you have proficiency in CRM software and business analytics tools.
• You have strong analytical and strategic thinking abilities.
• You have the ability to work independently and as part of a team.
• You have a deep understanding of digital marketing strategies and tools.

WHAT YOU'LL GET

• Work with a diverse and passionate marketing team.
• Work for one of the most trusted brands in Canada.
• Competitive salary.
• Benefits if you choose to receive them (with payroll deductions).
• Vacation pay is added to each paycheque.
• Great AMA discounts.
• Unlimited learning opportunities!
• Flexible work model.

WORK MODEL: Hybrid

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

About Us

AMA is a membership organization representing a million Albertans across the province. We offer roadside assistance, travel, registries, insurance, driver education, a member rewards program, community events, and more. But we’re more than our products and services; we’re about a shared commitment to what we call TYLF—Treat You Like Friends and Family. If you’re looking for an inspiring career in a workplace where every exchange comes from a place of genuine care and connection, you’re our kind of people!