Marketing Specialist, Small and Medium Business Channel Communications

TELUS; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A dynamic telecommunications team in Toronto is seeking a Marketing Specialist to support Go-to-Market efforts for small and medium businesses. You will manage communications, support product launches, and collaborate with multiple stakeholders. The ideal candidate has 1 to 3 years of relevant experience and strong attention to detail. This role offers a challenging yet rewarding environment with the opportunity to innovate and simplify processes.

Qualifications

• 1 to 3 years of experience in go-to-market or channel marketing roles.
• Experience collaborating with cross-functional teams.
• Proven ability to deliver projects on time.

Responsibilities

• Create and manage sales communications for pricing updates.
• Handle high-volume communication requests efficiently.
• Support digital merchandising updates.

Skills

Go-to-market strategy

Channel marketing

Sales enablement

Attention to detail

Communication skills

Education

Bachelor's Degree in Marketing, Business, Communications, or related field

Job description

Description

We are the TELUS Business Marketing (TBM) team, a dynamic, entrepreneurial, and engaged team driven to serve business customers who represent an important growth segment for TELUS. We are passionate about our team and our customers, and we're looking for people who get excited about thinking and delivering differently to lead the market.

Our team members include curious, inclusive, analytical, innovative, and authentic people. We believe our high-performance culture is personally fulfilling, professionally challenging, and rewarding. Join us and let's make the future friendly.

We’re seeking a passionate Marketing Specialist to support our Go-to-Market (GTM) efforts on the Small and Medium Business (SMB) team. This role involves managing daily GTM requests, especially for sales communications, and supporting product and system launches. The challenge is to balance speed, accuracy, and impact while handling a high volume of requests during peak periods like Small Business Month and Black Friday. You will also contribute to exploring AI capabilities to simplify the selling process across our sales channels.

Impact and Collaboration
The successful candidate will be a key member of our Channel Marketing GTM team, working with Product, Pricing, Marketing, Digital, and Sales stakeholders. Your role will involve developing, executing, and refining daily communications and long-term GTM strategies to ensure our sales teams can easily communicate the value of our products, facilitating effective selling that benefits TELUS and our customers. This is vital for achieving sales and revenue goals across all channels, from direct sales to retail stores.

Responsibilities

• Create and manage sales communications and job aids for pricing and product updates to assist sales reps in understanding and retaining information
• Handle high-volume communication requests efficiently, managing priorities and deadlines to drive sales
• Support digital merchandising updates to keep our web presence current
• Contribute to evolving our GTM strategies, including processes, tools, and platforms, to stay competitive
• Explore and implement AI tools to enhance GTM operations and sales enablement
• Provide strategic support for channel inquiries and escalations via communication channels like chats
• Manage your projects end-to-end, using KPIs to measure success

Qualifications
What you bring

• 1 to 3 years of experience in go-to-market, channel marketing, sales enablement, or similar roles focused on GTM strategy and execution
• Experience collaborating with cross-functional teams and managing multiple stakeholders, including product, marketing, and sales teams
• Strong attention to detail to ensure accuracy and thoroughness
• Excellent written and verbal communication skills, with the ability to simplify messages and structure information effectively
• Proven ability to deliver projects on time and manage multiple requests efficiently
• Ability to prioritize requests to meet desired outcomes

Preferred Skills

• Bilingual in English and French is an asset
• Experience in telecommunications, technology, or B2B sales is preferred
• Bachelor's Degree in Marketing, Business, Communications, or related field

Advanced English knowledge is required, as most interactions and tools are in English, given the national scope of the role.