Marketing Specialist, Recruitment (I/O)

Sheridan College; Oakville; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

An innovative educational institution is seeking a Marketing Specialist to enhance student recruitment through dynamic content creation. In this role, you will craft compelling marketing materials for various recruitment activities, including Open Houses and digital tours. Your expertise in writing and project management will drive engagement and applications, making a significant impact on prospective students. Join a forward-thinking team dedicated to advancing equity, diversity, and inclusivity in education, and help shape the future of student recruitment with your creativity and strategic insights.

Benefits

Flexible Work Hours

Professional Development Opportunities

Health and Wellness Programs

Employee Assistance Program

Qualifications

• 5+ years of experience in content-focused marketing, ideally in higher education.
• Strong writing skills for diverse audiences and mediums.
• Proficiency in email marketing and social media management tools.

Responsibilities

• Developing content for recruitment events and campaigns.
• Collaborating with teams to ensure cohesive messaging.
• Tracking and reporting on campaign performance metrics.

Skills

Content Creation

Email Marketing

Social Media Management

Project Management

Research and Analysis

Marketing Strategy

Education

Diploma or Degree in Marketing

Degree in Communications

Degree in Graphic Design

Tools

Google Analytics

CRM Platforms

Email Marketing Platforms

Content Management Systems

Job description

The Marketing Specialist, Recruitment is responsible for developing and implementing content-driven marketing initiatives that support Sheridan’s student recruitment efforts. This role focuses on creating compelling and persuasive content for recruitment activities, including Open Houses, webinars, campus tours, online digital tours, and college fairs. The Marketing Specialist will craft long and short-form copy across channels—social media, emails, web content, and ads—targeting prospective students and engaging them throughout the recruitment funnel. Working closely with internal teams, the Marketing Specialist, Recruitment will ensure content aligns with Sheridan’s brand, resonates with the target audience, and drives applications.

What You’ll be Doing

• Writing and developing long and short-form copy for marketing campaigns promoting recruitment events like Open House, campus tours, and digital tours;
• Producing engaging email marketing copy, social media posts, and digital ad content to maximize attendance and engagement at recruitment events;
• Collaborating with the Creative Studio to align visuals with written content, ensuring cohesive messaging and storytelling across platforms;
• Supporting promotion of recruitment events through multi-channel campaigns, including Open Houses, college fairs, and high school visits;
• Developing pre-event and post-event email communications, reminders, and follow-ups, creating a seamless experience for event attendees;
• Writing ad copy for digital campaigns across social media platforms, Google Ads, and display networks, focusing on concise, impactful messaging;
• Developing and testing variations of ad headlines, descriptions, and calls to action, analyzing performance data to optimize ad effectiveness;
• Collaborating with digital marketing and analytics teams to conduct A/B testing and make data-driven adjustments to ad content and targeting;
• Tracking and reporting on content and campaign performance metrics, including open rates, click-through rates, engagement metrics, and event attendance;
• Conducting post-event analysis to assess content effectiveness in driving engagement, and providing insights for future campaigns;
• Maintaining Sheridan’s voice and tone across all recruitment content, ensuring alignment with brand guidelines and values;
• Researching trends in higher education marketing and incorporating innovative content ideas to keep Sheridan’s messaging fresh and engaging;
• Performing other related duties as assigned.

About You

You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to anti-oppression, equity, and inclusion.

Your excellent organizational skills allow you the ability to work independently, meet deadlines, co-ordinate several projects/programs simultaneously in response to changing/conflicting priorities.

You bring marketing, communications, planning and project management skills with the ability to elicit accurate information, present recommendations, and results to stakeholders.

Your research and analysis skills enable you to facilitate the measurement, interpretation, and presentation of information/data.

The candidate will also meet the following qualifications:

• Minimum 3-year diploma or degree in Marketing, Communications, Multimedia, Graphic Design, Business or a related field.
• Minimum of five years of experience in content-focused marketing, ideally within higher education or a similarly structured sector with (equivalencies to be considered):
  • Proven experience writing long- and short-form marketing copy for digital and print channels, including social media ads, email campaigns, and web content.
  • Demonstrated success in creating content that drives engagement and leads for recruitment events such as Open Houses, campus tours, and webinars.
  • Strong writing skills with the ability to adapt tone and style for different audiences and mediums.
  • Proficiency in email marketing platforms, social media management tools, and content management systems.
  • Knowledge of analytics tools to measure content performance and campaign impact, including Google Analytics, CRM platforms, and A/B testing software
  • Strong project management and organizational skills to balance multiple campaigns, deadlines, and content deliverables.
  • Creativity and attention to detail in developing content that resonates with prospective students and drives recruitment goals.

Who We Are

Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2027: Forging the Future (https://www.sheridancollege.ca/sheridan2027), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.

• For more information, visit: Why Work at Sheridan

Other Details
Faculty/Department: Communications, Public Affairs and Marketing
Primary Work/Campus Location: Trafalgar (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid Position | On-site at least 3 days/week
Reference #: J1224-0386
Employee Group: Support Staff - I/O
Payband: J
Hourly Range: $42.56 - $49.34
Hours/Week: 37.5 hours
Hours: 8:30 am – 5:00 pm
Application Deadline: May 7, 2025
Application Details: This is a temporary contract that may continue up to 2 years. This position has been reposted to welcome additional candidates. Previous candidates are not required to re-apply.

Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.

Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.

Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources.

You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.