Marketing Specialist, Practice Marketing

Lifemark; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A healthcare-focused company is seeking a Practice Marketing Specialist to enhance local marketing efforts for its rehabilitation brands. The role involves crafting growth strategies, developing various marketing materials, and managing online presence while collaborating with internal teams. Ideal candidates should have a degree in Marketing and 3+ years of relevant experience, along with strong project management and communication skills.

Qualifications

• 3+ years’ experience in a marketing role, preferably in-house.
• Strong organization and time management skills.
• Familiarity with email creation and database management principles.

Responsibilities

• Develop marketing strategies to drive growth for specific brands.
• Create diverse marketing materials and oversee social media channels.
• Analyze marketing performance metrics using tools like Google Analytics.

Skills

Project management

Customer service

Written communication

Verbal communication

Multi-tasking

Analytical skills

Education

Post-secondary degree in Marketing

Tools

Google Analytics

MS Office

Zendesk

Job description

As a member of our in-house marketing team, the Practice Marketing Specialist supports various areas of the business with a focus on local practice marketing. This role will drive marketing planning and implementation initiatives, focused on growth, for a number of rehabilitation brands and clinics across Lifemark’s network. The ideal candidate excels at devising marketing activities and executing across a variety of online and offline channels. You will work collaboratively with members of the marketing and operations teams while building and managing relationships with regional and local teams. Working alongside internal stakeholders, you will act as a partner, helping to utilize marketing in ways that drive and support local business growth for their practice(s) and brand.

The successful candidate is a skilled marketer, thrives in a fast-paced environment, and is a master at staying organized and delivering to timelines. You have strong customer service skills, excel at written and verbal communications, and can devise copy or work with graphic designers to produce engaging material for any channel.

Responsibilities

1. Craft and support the creation of detailed growth marketing strategies for specific practice brands, clearly outlining objectives, key deliverables, target audiences, and timelines to drive brand growth and patient engagement.
2. Lead the development and execution of diverse marketing materials, including integrated campaign plans, print collateral, email campaigns, Google Business Profile updates, social media content, and website enhancements, ensuring consistency across all platforms.
3. Oversee the content calendar and social media channels for assigned rehabilitation brands, involving content planning, collaboration with subject matter experts, scheduling posts, and actively engaging with the online community by monitoring and responding to comments and inquiries.
4. Act as the key point of contact between specific rehabilitation brands and the marketing team, maintaining regular communication and fostering strong relationships with stakeholders to ensure alignment and effective collaboration.
5. Provide day-to-day assistance to clinics, addressing inquiries and supporting go-to-market launches for new services and programs, thereby enhancing clinic visibility and patient acquisition.
6. Uphold brand integrity for specific rehabilitation brands by ensuring all marketing and communication materials adhere to established brand standards, conducting thorough quality checks prior to release.
7. Participate in the clinic's rebranding or refreshing process, including developing rebrand communications, updating digital assets, reviewing signage, and formulating pre- and post-rebrand marketing plans to promote refreshed or rebranded clinics and ensure a unified brand presence.
8. Utilize tools such as Google Analytics to track and analyze marketing performance metrics for specific rehabilitation brands, identifying trends and implementing strategies to enhance channel performance and optimize conversion rates.
9. Provide ongoing support to the marketing team in achieving annual objectives, launching new programs and services, and implementing significant channel enhancements, contributing to the department's overall success.
10. Leverage patient insights, analytics, and marketing research to inform practice growth opportunities.

Key Qualities & Qualifications :

• A minimum of 3 years’ experience in a similar role; experience working within an in-house marketing team is considered an asset.
• Post-secondary degree in Marketing, Advertising, Business, or related field is preferred.
• Excellent organization, project management, and time management skills, with the ability to multi-task and thrive in a fast-paced team environment.
• Sound knowledge of email creation and database management principles.
• Familiarity with Google Analytics tools is considered an asset.
• A strong customer service mentality and a desire to work closely with stakeholders to help them achieve their objectives.
• Ambitious, self-starter attitude, with the ability to work independently and be solutions-oriented.
• Experience working with graphic designers and understanding of the creative and content development process.
• Strong written and verbal communication skills.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Knowledge of Zendesk or other applicable marketing and design workflow software.

Inclusion

We are committed to creating an inclusive environment where people from all backgrounds can thrive. Improving inclusion and equity is a collective responsibility. Lifemark promotes equal employment opportunities for all applicants, including those self-identifying as members of employment equity groups such as Indigenous peoples, newcomers to Canada, women, and visible minorities.

Accommodation

Accommodations are available upon request for all candidates participating in any aspect of the recruitment and selection process. Please contact us at talent at [email address].