Marketing Specialist, Partnerships

Co-operators; Toronto; Hybrid; CAD 61,000 - 101,000; Full time

Benefits offered by this job

Training & development

Flexible work options

Well-being program

Volunteer days

Retirement savings & benefits

Job summary

CGIC is seeking a Marketing & Partnership professional to develop and execute integrated marketing programs that align with business objectives and strengthen partner experiences. The role collaborates across teams to deliver on-brand campaigns that drive engagement and growth.

The ideal candidate has 3-5 years in partner/member marketing or B2B2C/digital marketing, with strong project management and analytical skills, and a background in business or marketing education.

Qualifications

• 3-5 years in partner/member marketing
• 3-5 years in B2B2C or digital marketing
• Post secondary education in business, marketing or a relevant field
• Knowledge of digital and integrated marketing principles and strategy
• Ability to translate marketing strategies and business objectives into actionable campaigns and tactics
• Strong project management and organizational skills, with the ability to manage multiple initiatives, timelines and stakeholders
• Ability to analyze marketing performance and use insights to inform recommendations and optimize results
• Strong collaboration and relationship-building skills
• Demonstrated ability to apply creative problem-solving to overcome challenges and identify effective marketing solutions

Responsibilities

• Develops and executes integrated marketing strategies, campaigns and initiatives aligned with business and partnership objectives, to achieve KPIs and drive growth.
• Translate marketing strategies and business objectives into actionable campaign plans, tactics and channel recommendations.
• Manage B2B2C marketing campaigns and initiatives, including partner promotions and contests, from planning through execution.
• Determine content and creative requirements based on campaign objectives, develop briefs, and partner with internal and external teams to deliver effective, on-brand marketing.
• Develop select marketing content and copy, including email and digital communications.
• Collaborate with cross-functional teams and partners to manage campaign execution, timelines, deliverables and stakeholder expectations.
• Monitor and evaluate campaign and partner performance against established KPIs, identifying quantitative and qualitative insights and opportunities to optimize results, strengthen engagement and drive program growth

Skills

Marketing experience

Project management

Analytical skills

Collaboration

Creative problem solving

Education

Post-secondary education

Job description

Company: CGIC
Department: Marketing & Partnership
Employment Type: Regular Full-Time
Work Model: Hybrid (2 days in office)
Language: This role operates in English.
Additional Information: This/these role(s) is/are currently vacant

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.

Develops and executes integrated marketing programs and initiatives that support business and partnership objectives. Collaborates across teams and channels to deliver effective, on-brand customer and partner experiences that drive engagement and business growth.

How you will create impact:

• Develop and execute integrated marketing strategies, campaigns and initiatives aligned with business and partnership objectives, to achieve KPIs and drive growth.
• Translate marketing strategies and business objectives into actionable campaign plans, tactics and channel recommendations.
• Manage B2B2C marketing campaigns and initiatives, including partner promotions and contests, from planning through execution.
• Determine content and creative requirements based on campaign objectives, develop briefs, and partner with internal and external teams to deliver effective, on-brand marketing.
• Develop select marketing content and copy, including email and digital communications.
• Collaborate with cross-functional teams and partners to manage campaign execution, timelines, deliverables and stakeholder expectations.
• Monitor and evaluate campaign and partner performance against established KPIs, identifying quantitative and qualitative insights and opportunities to optimize results, strengthen engagement and drive program growth.

To join our team:

• 3-5 years of experience in partner/member marketing OR
• 3-5 years of experience in B2B2C, or digital marketing
• Post secondary education in business, marketing or a relevant field
• Knowledge of digital and integrated marketing principles and strategy
• Ability to translate marketing strategies and business objectives into actionable campaigns and tactics
• Strong project management and organizational skills, with the ability to manage multiple initiatives, timelines and stakeholders
• Ability to analyze marketing performance and use insights to inform recommendations and optimize results
• Strong collaboration and relationship-building skills
• Demonstrated ability to apply creative problem-solving to overcome challenges and identify effective marketing solutions

How you will succeed:

• You influence change and are committed to continuous improvement, in order to exceed client expectations.
• You leverage critical thinking skills to identify problems and proactively propose solutions.
• Your strong communication skills allow you to clearly convey messages.
• You're an effective team player who shares knowledge to support our peers.

What you need to know:

• You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

What's in it for you?

• Training and development opportunities to grow your career.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

Salary information

Expected salary $60,574.00 to $100,956.00 CAD

Salary placement

The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.

Incentive/Variable pay

Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.