Marketing Specialist - Group Home & Auto (Temporary - 12 months )

Co-operators; Guelph; Hybrid; CAD 44,000 - 74,000; Full time

Benefits offered by this job

Training & development

Flexible work options

Health & wellness

Volunteer days

Total rewards package

Job summary

CGL in Canada is seeking a Marketing Specialist within the Integrated Marketing team for a temporary full-time 12-month assignment. This hybrid role requires English (French is an asset) and involves 2 days in the office.

You will support daily marketing activities and planning for the Group Home and Auto lines. You will lead third-party distribution campaigns, manage content and sponsorships, monitor performance, and collaborate with sales and cross-functional teams to deliver campaigns on time

Qualifications

• 3-5 years of experience in marketing/insurance environment
• Experience working with sales teams in marketing
• Experience addressing B2B/B2B2C marketing needs and using media analysis
• Flexible and able to adapt to new tools/trends
• Experience building marketing strategies for yearly campaigns
• Team player who ensures team success
• University degree in marketing/communication (or equivalent)

Responsibilities

• Facilitate and manage Third-party Distribution channel B2B programs and campaigns (online, print, social, email, events)
• Plan, execute and monitor channel marketing programs and apply market research input
• Ensure content creatives align to brand and briefs and manage approvals
• Oversee sponsorship programs and events strategy
• Monitor campaign performance and provide recommendations for improvement
• Coordinate with Senior Marketing Consultant and cross-functional teams to integrate initiatives

Skills

Marketing strategy

B2B marketing

Project management

Budget management

Content creation

Marketing analytics

Team collaboration

Education

University degree in marketing/communication

Job description

Company: CGL
Department: Marketing & Partnership
Employment Type: Temporary Full-Time (12 months)
Work Model: Hybrid (2 days in office)
Language: English is required, French is an asset.
Additional Information: This/these role(s) is/are currently vacant

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society, and our team is essential to delivering on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enable our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance the client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

As a Marketing Specialist within the Integrated Marketing team, you will play an active role in helping to support the daily marketing activities and planning initiatives for the Group Home and Auto line of business.

How you will create impact:

• Facilitate and/or project manage all aspects of the Third-party Distribution channel B2B
  programs and marketing campaigns, including online (advertising and website), print
  (advertising, regional sales, and advisor/broker collaterals), social media (organic and paid),
  email, OOH, and events. This will include all or many of the following:
  • Development of creative briefs
  • Creating comprehensive workback schedules for all tactics
  • Gathering feedback and integrating or adjusting accordingly
  • Submission of translation, content, creative and compliance requests
  • Managing final sign-off and approvals using departmental processes
  • Proofing and testing of all assets
  • Vendor and contract management
  • Capturing and performing early analysis of program results/reports
  • Other one-off or unique projects as required to support a broad base of marketing
    programs of business unit requests
• Take the initiative to plan, execute and monitor the effectiveness of third-party channel marketing programs. This includes making and applying recommendations based on ongoing sales input and available market and competitive research to ensure effectiveness and efficiency.
• Monitor, review and manage quality of content creatives to ensure alignment to brand, target audience, program briefs and business/product specifications.
• Manage and oversee ongoing sponsorship programs, including accountability for partnership marketing activities (events, marketing assets, content updates etc.), with a focus on providing key inputs into development of a long-term always-on events strategy.
• Manage and monitor ongoing campaign performance and results, including accountability for ensuring distribution of standard reporting metrics with recommendations for review or improvement.
• Close liaison with Senior Marketing Consultant, other Marketing Specialists, business stakeholders and other cross functional teams to ensure effective integration of new marketing initiatives into campaign scheduling, to achieve maximum awareness in the marketplace.
• Organize and document processes and procedures across functional teams.
• Responsible for the execution of programs within a set budget

To join our team:

• You have 3-5 years of related experience in a marketing/insurance environment to understand the intricacies of product marketing, content creation and marketing analytics.
• You have experience working in marketing and directly with a sales team.
• You have experience addressing B2B/B2B2C marketing needs and using marketing media analysis to measure and improve planning and execution.
• You’re flexible and easily adapt to new tools, trends and business needs in a fast-paced environment.
• You have some experience building marketing strategies to guide the yearly development of campaigns.
• You’re a team player who knows your job isn’t done until the whole team succeeds.
• You have a university degree (marketing, communication).

How you will succeed:

• You have proven examples of taking the initiative – assuming ownership, independently researching and analysing opportunities, and compiling recommendations for solutions – for marketing programs, a process change and/or a different strategy approach.
• You are well organized and detailed oriented and use a variety of tools and processes to track, manage and share information across stakeholders.
• You are flexible, adaptable and able to pivot quickly and effectively as business priorities and needs change.
• You use critical thinking and analytical skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions.
• You have strong communication skills to clearly convey messages and explore diverse points of view.
• You build trusting relationships, collaborate effectively with internal and external stakeholders and provide guidance to support the development of colleagues.
• You possess strong budget management and project management skills to ensure initiatives are delivered on time and on budget.
• You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on partner needs.

What you need to know:

• You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

What’s in it for you?

• Training and development opportunities to grow your career.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

Expected hourly range $32.3579 to $53.9295

The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.

Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.