Marketing Specialist – Growth-Focused Initiatives

ProLytics Consulting Group; Old Toronto; On-site; CAD 40,000 - 80,000; Full time

Job summary

An exciting opportunity awaits at a rapidly growing consultancy where you can launch your marketing career! As a Marketing Specialist, you'll engage in dynamic digital marketing activities, manage impactful outreach campaigns, and contribute to innovative event strategies. Your creativity will shine as you craft compelling content and leverage tools like Power BI to drive meaningful change in finance operations. This role offers hands-on experience that will not only influence industry leaders but also expand your professional network. Join a forward-thinking team dedicated to transforming finance through data analytics and automation, and help shape the future of financial solutions in 2025!

Benefits

Hands-on experience

Networking opportunities

Creative freedom

Exposure to industry-leading tools

Qualifications

• Hands-on experience in digital marketing and campaign management.
• Ability to create compelling content and engage audiences effectively.

Responsibilities

• Drive outreach campaigns and create newsletters to engage clients.
• Plan and promote webinars while analyzing attendee data for lead generation.

Skills

Digital Marketing

Event Planning

Campaign Management

Content Creation

Data Analytics

Social Media Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Power BI

LinkedIn

Job description

Brief Job Description:
Are you ready to launch your marketing career and make a real impact? Join an exciting and rapidly growing consultancy that partners with leaders in key industries to transform their FP&A and finance operations. By leveraging data analytics, automation, and tools like Power BI dashboards, we streamline reporting and help businesses unlock their potential. We’re looking for an ambitious and creative Marketing Specialist to play a key role in shaping our 2025 initiatives. This is a dynamic role offering hands-on experience in digital marketing, event planning, and campaign management while driving meaningful change in industries that rely on smarter financial solutions.

Roles and Responsibilities:

Ongoing Marketing Activities:

Immerse yourself in the day-to-day marketing operations of a cutting-edge consultancy:

1. Engage with Audiences: Drive impactful outreach campaigns to connect with prospects and clients across industries.
2. Create Compelling Newsletters: Highlight success stories, showcase FP&A initiatives, and keep our audience inspired.
3. Master LinkedIn Marketing: Build posts and ads that amplify our expertise in financial transformation through analytics and automation.
4. Enhance Digital Presence: Keep our website fresh, informative, and engaging to reflect our dynamic work in finance and data solutions.

Exciting projects to engage in:

• Expand Your Reach:
  • Identify and connect with influential user groups online and in person through platforms like LinkedIn, IG/FB, and industry summits.
  • Create impactful content to promote our solutions, such as automated financial reporting and Power BI dashboards.
  • Build reusable marketing materials for outreach and events like VENA Excelerate.
• Analyze & Innovate:
  • Review past campaigns (e.g., referral programs) to identify areas for improvement and innovation.
  • Help shape new strategies to increase engagement and drive attendance at events.
• Webinar Magic:
  • Collaborate on planning, promoting, and delivering a live webinar showcasing how we streamline financial operations for legal teams.
  • Highlight real client success stories and drive lead generation.
• Be a Key Player in Event Strategy:
  • Develop engagement plans to attract high-value prospects and existing clients to client-facing initiatives.
  • Identify key attendees from influential client and prospect lists, supporting business growth and brand recognition.
  • Coordinate event strategies, including giveaways, contests, and materials to captivate attendees.
  • Amplify exposure through media and online campaigns tied to the event.
• Showcase Your Work:
  • Moderate or support the webinar with scripts and insights.
  • Analyze attendee data and collaborate with the sales team to convert leads into opportunities.
• Drive Awareness:
  • Help allocate marketing funds to maximize attendance at tradeshows, user groups, and in-person events.
  • Create buzz around VENA Excelerate with strategic outreach campaigns and impactful content.
• Own Your Progress:
  • Track deliverables and ensure tasks stay on schedule, celebrating wins and learning along the way.

Why This Role is Perfect for Early-Career Marketers:

• Learn by Doing: Gain hands-on experience in cutting-edge marketing strategies that highlight industry-leading finance solutions.
• Make an Impact: Your work will directly influence how leaders in key industries embrace data analytics and automation.
• Grow with Us: Join a fast-growing consultancy at the forefront of financial transformation and gain exposure to trailblazing tools like Power BI.
• Be Creative: Think outside the box to craft compelling campaigns and contribute to industry-defining events.
• Expand Your Network: Work with leaders across industries and connect with professionals driving innovation in FP&A.

This is your chance to make a difference and grow your career with a consultancy that’s redefining finance through data and technology. Join us and help make 2025 our most impactful year yet!