Marketing Specialist, Go-to-Market Campaigns

FGL Sports Ltd.; Laval; On-site; CAD 60,000 - 80,000; Full time

Job summary

A prominent sporting goods retailer in Laval, Quebec is seeking a Marketing Specialist to develop and execute integrated marketing campaigns. The ideal candidate will manage omnichannel communication, lead project coordination, and optimize customer experiences across digital channels. Candidates must hold a university degree in marketing and have at least 3-4 years of relevant experience, along with proficiency in both French and English.

Qualifications

• 3-4 years of experience managing omnichannel marketing campaigns.
• Excellent knowledge of traditional, digital, and social marketing channels.
• Ability to work under pressure in a dynamic environment.

Responsibilities

• Develop and execute 360° conversion marketing campaigns.
• Lead the deployment of integrated campaigns across digital channels.
• Optimize the customer experience across digital channels.

Skills

Omnichannel marketing campaign management

Bilingual communication (French and English)

Creativity

Organizational skills

Adaptability

Education

University degree in marketing, communications, or related field

Tools

Microsoft Office Suite (PowerPoint, Word, Excel)

Job description

What you'll do

Reporting to the Promotional and Go-to-Market Marketing Team Lead, the Marketing Specialist plays a key role within the marketing department. They will be primarily responsible for developing and deploying integrated 360 campaigns, in alignment with the marketing and media plans. Acting as the conductor of the campaigns assigned to them, they ensure coordination between internal teams and external partners, while aligning all marketing content across various channels to deliver a consistent and relevant customer experience.

• Develop and execute 360° conversion marketing campaigns for the Sports Experts and Atmosphere banners, ensuring consistent communication across all paid and organic marketing channels.
• Collaborate with the Go-to-Market Team Lead to define content strategy by media tactic and identify opportunities to optimize promotional communication in order to drive online and in-store sales.
• Act as project lead for the deployment of integrated campaigns across all digital channels (paid and organic), including : writing briefs, adapting formats, drafting radio and TV scripts, and coordinating production and final delivery.
• Present campaign concepts during executive approval meetings and alignment sessions with internal teams (marketing, buying, operations, etc.). Write integrated campaign presentations and coordinate with all internal stakeholders to ensure strategic and operational alignment.
• Organize and lead campaign kick-off meetings with internal teams and external partners.
• Maintain up-to-date production and broadcast schedules for campaigns, ensuring smooth coordination among stakeholders.
• Optimize the customer experience across digital channels by ensuring a seamless, consistent, and high-performing journey.

What you bring

University degree in marketing, communications, or a related field.

Minimum of 3 to 4 years of experience managing omnichannel marketing campaigns (TV, web, radio, print).

Excellent knowledge of traditional, digital, and social marketing channels.

Ability to quickly adapt to change and work in an agile environment, with a strong solution-oriented mindset.

Autonomy, strong organizational skills, and ability to manage multiple projects simultaneously.

Creativity, initiative, and attention to detail in execution.

Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).

Excellent writing and presentation skills in both French and English.

Bilingualism required (French and English, spoken and written).

Ability to work under pressure in a dynamic environment.

Experience in the retail sector (an asset).

Strong interest in sports, physical activity, and the outdoors (an asset).

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