Marketing Specialist, Events

Make-A-Wish Canada / Rêves d'enfants Canada; Montreal; Hybrid; CAD 58,000 - 65,000; Full time

Benefits offered by this job

Health and dental premiums fully paid

RRSP contribution matching

3 weeks vacation plus personal days

Hybrid work environment

Employee Wellness Program

Training opportunities

Employee discounts

Job summary

Make-A-Wish Canada is seeking a Marketing Specialist, Events to drive the success of our largest fundraising event, the 48-Hour-Ride. Based in Montreal, this full-time, permanent hybrid role partners with Brand & Integrated Marketing to deliver email, web, social media, and participant engagement campaigns.

You will coordinate with cross-functional teams to ensure communications align with our brand and mission, supporting recruitment, fundraising, stewardship, and retention efforts.

Qualifications

• Post-secondary education in communications, marketing, public relations, or equivalent.
• Experience in marketing, communications, or event marketing.
• Bilingual in French and English is required.
• Experience with email marketing, website content management, and social media marketing.
• Knowledge of integrated, multi-channel marketing strategies.
• Excellent written communication, copywriting, and proofreading skills.
• Working knowledge of MS Office, social media platforms, Canva, Meltwater, Salesforce, and Dropbox are an asset.
• A clear Criminal Background Check will be required.

Responsibilities

• Develop and execute integrated marketing campaigns supporting recruitment, engagement, fundraising, and retention.
• Manage event website content through DonorDrive, ensuring accuracy and brand consistency.
• Create, build, test, deploy, and analyze email marketing campaigns for participants and supporters.
• Develop social media content calendars and oversee event-related social media communications.
• Collaborate with creative teams to develop digital, web, email, and social content.
• Monitor and report on campaign performance and KPIs for fundraising and engagement.
• Support event production needs including participant communications and materials.
• Provide marketing support for corporate partnerships and sponsorship deliverables.
• Coordinate with internal stakeholders across marketing, development, operations, finance, and analytics.

Skills

Marketing experience

Event marketing

Copywriting

Proofreading

Written communication

MS Office

Education

Post-secondary education in communications/marketing/public relations

Tools

Salesforce

Canva

Meltwater

Dropbox

Job description

\"The best prescription I've ever given is a wish.\"

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

WHAT IS YOUR BIGGEST WISH?

Wishes Are Medicine — a vital part of a child’s treatment journey that helps restore strength, hope, and resilience. For over 40 years, we’ve granted more than 40,000 wishes. Research shows that prescribed wishes can improve commitment to treatment, reduce emergency room visits by half, and deliver lasting health benefits.

Recognized as a Great Place to Work® since 2023, we’ve also been named one of the Best Workplaces™ Led by Women (2025) and one of the Top 100 Best Workplaces™ for Giving Back (2024).

Do you want to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish Canada is for you!

WHAT’S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada


• A collaborative team environment with a rewarding employment experience where you feel valued and inspired


• An attractive compensation package that includes group health and dental premiums fully covered by the Foundation and RRSP contribution matching


• Annual vacation starting at three weeks and additional paid leaves such as personal days and Wish hours


• Work/life balance and flexibility, including a hybrid working environment


• Employee Wellness Program and other corporate discounts


• Continuous learning, development and internal training opportunities


• Fun employee activities, contests, and more!

WHERE YOU COME IN

We are looking for a Marketing Specialist, Events to join our team at Make-A-Wish Canada. In this role, you will play a key role in driving the success of our largest signature fundraising event, the 48-Hour-Ride.

Working as part of the Brand & Integrated Marketing team, this position leads the development and execution of email, web, social media, and participant engagement campaigns that support recruitment, fundraising, stewardship, and retention efforts. The role partners closely with cross-functional teams to deliver an exceptional participant experience while ensuring all communications align with the organization's brand and mission.

This role is based in Montreal and is a full-time, permanent, hybrid position. The hiring range for this role is $57,600-$64,800.

WHAT YOU WILL DO

• Develop and execute integrated marketing campaigns that support participant recruitment, engagement, fundraising, and retention.


• Manage and maintain event website content through the DonorDrive platform, ensuring accuracy, timeliness, and brand consistency.


• Create, build, test, deploy, and analyze email marketing campaigns for participants, team captains, and past supporters.


• Develop social media content calendars and oversee event-related social media communications.


• Collaborate with creative teams to develop compelling digital, web, email, and social media content.


• Monitor and report on campaign performance, fundraising results, engagement metrics, and key marketing KPIs.


• Support event production needs, including participant communications, signage, event materials, and video projects.


• Provide marketing and communications support for corporate partnership initiatives and sponsorship deliverables.


• Coordinate with internal stakeholders across marketing, development, operations, finance, and analytics teams.


• Other duties as required.

WHAT YOU BRING

• Post-secondary education in communications, marketing, public relations, or equivalent combination of training, education and work experience.


• Experience in marketing, communications, or event marketing.


• Bilingual in French and English is required.

• Experience with email marketing, website content management, and social media marketing.


• Knowledge of integrated, multi-channel marketing strategies.


• Excellent written communication, copywriting, and proofreading skills.


• Working knowledge of MS office, social media platforms, Canva, Meltwater, Salesforce, and Dropbox are an asset.

• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work model, with 2 days in-office per week and 3 days remote. Attendance at the 48-hour ride event (weekend in September) will be required.

Physical/Mental Effort

• Work under pressure of tight deadlines, balancing high volume workload, and with multiple demands and changing priorities.

Our Commitment to IDEA

Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

Recruitment process

Once applications are reviewed, we will contact our shortlisted candidates. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate. We would like to thank all applicants for their interest in working with us!

ABOUT MAKE-A-WISH® CANADA

In the past 40 years, Make-A-Wish Canada has granted over 40,000 wishes across the country, with 1,800 of them last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.

JOIN OUR ONLINE COMMUNITY

For more information on how you can support Make-A-Wish®Canada or get involved please visit our website at makeawish.ca.