Marketing Specialist - Abbotsford Canucks

Canucks Sports & Entertainment (CSE); Abbotsford; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading sports and entertainment organization is seeking a Marketing Specialist for the Abbotsford Canucks to spearhead marketing campaigns related to ticketing and premium products. This role involves collaboration with diverse teams, data analysis to drive decisions, and ensuring campaign quality in alignment with brand standards.

Qualifications

• Experience in a marketing or agency role (2-3 years).
• Strong understanding of digital marketing initiatives.
• Ability to prioritize resources effectively.

Responsibilities

• Lead development and execution of ticketing marketing campaigns.
• Collaborate with various teams to meet business objectives.
• Optimize campaign budgets and analyze performance.

Skills

Digital marketing tactics

Data-driven decision-making

Time management

Attention to detail

Education

Post-secondary degree or diploma in marketing or business management

Job description

Position: Marketing Specialist – Abbotsford Canucks

Department: Marketing

Reports to: Director, Marketing

Position Summary

The Marketing Specialist leads the development and execution of all ticketing relating marketing campaigns for the Abbotsford Canucks. As a key member of the Marketing Team, they build effective working relationships with stakeholders and leverage both internal and external resources to deliver campaign objectives.

This Role Will Focus On

• Partnering with the Director, Marketing on production and execution of all revenue generating marketing campaigns supporting ticketing, membership, and premium products
• Liaising with business leaders to ensure marketing initiatives deliver on business objectives and departmental goals; working with key internal stakeholders to define success, clarify campaign scope, and establish timelines
• Implementing marketing budget for ticketing and premium campaigns, optimizing spend through analytics-driven decisions
• Leveraging in-house and external research and analytics resources to turn data into insights and insights into an advantage
• Building marketing plans that deliver on campaign objectives (i.e., content, message, channel mix, etc.)
• Championing marketing’s ticketing strategy execution and reporting, including deployment of email marketing campaigns, sharing best practices with marketing team to support growth and learning of team
• Using best practices like workback schedules, RACI charts, and project charters to ensure campaigns and collateral are delivered on time, within budget, and at the required level of quality
• Liaising with in-house Content, Design, and Digital teams to build strategic, compelling briefs that deliver desired outcomes (i.e., lead generation, market awareness, fundraising, etc.)
• Ensuring all campaign touchpoints are aligned to overall brand standards and quality expectations
  
  

Required Experience And Qualifications

• Post-secondary degree or diploma in a related field such as marketing or business management
• 2-3 years of experience in a similar marketing/agency role
• Solid knowledge of digital marketing tactics, including social media, display, SEM, etc.
• A proven ability to make critical data-driven decisions independently
• Experience prioritizing the use of limited resources to optimize results and efficiency
• Strong attention to detail and exceptional time management and organizational skills
  
  

This position will remain open until filled.