Marketing Specialist (18-month contract)

Vancity; Vancouver; Hybrid; CAD 56,000 - 71,000; Full time

Job summary

A leading credit union in Vancouver is seeking a Marketing Specialist for an 18-month contract. The role involves developing marketing initiatives to drive new membership and engagement, supported by a collaborative dynamic team. Candidates should have strong analytical skills, project management experience, and a relevant degree.

Benefits

Attractive benefits package

3-4 weeks of vacation allowance

Flex credits for health care & dental benefits

Qualifications

• 4-5 years of professional experience in marketing.
• Proven experience in marketing project management.
• Strong analytical skills, especially pertaining to digital marketing.

Responsibilities

• Develop marketing strategies to drive growth and engagement.
• Plan and optimize campaigns using a data-driven approach.
• Collaborate with cross-functional stakeholders.

Skills

Project Management

Analytical Skills

Effective Communication

Marketing Strategy

Data-Driven Decision Making

Education

University Degree, preferably in Marketing or Business

Job description

About Vancity

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

Vancity is the largest private sector Living Wage Employer in Canada and has been consistently recognized as one of the Top Employers in Canada. If you’re interested in joining their team of 2,700 diverse individuals and accessing competitive rewards and benefits, all while knowing you are part of a greater movement, then apply today!

About the role

We’re looking for a Marketing Specialist who can take ownership, think critically, and has experience marketing products and services to drive growth. You will be responsible for supporting activities that drive deposits, and new members to Vancity. You thrive on connecting with lines of business to develop marketing initiatives that increase acquisition of new members to Vancity, increase uptake of our solutions and decrease attrition. Succeeding in this role will mean understanding our business, our members, the ideal marketing mix, and our brand.

In this role, you will report into a Marketing Manager and be part of a dynamic marketing team.

This is an 18 month contract, full-time role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically, you’ll be required to attend in-person activities or events.

A typical day would involve:

• Partnering with our product teams and cross-functional stakeholders to develop marketing strategies that successfully drive growth and build engagement with existing members.
• Using a data-driven approach to plan, execute, and optimize campaigns within a variety of marketing channels (lifecycle journeys, organic social media, paid media, events, and face-to-face).
• Using customer and product insights to refine target markets and simplifying value propositions with the objective of getting the right message to the right person, at the right time.
• Play a key role in go-to-market planning, designing briefs, building, and monitoring integrated campaigns.
• Managing multiple projects on budget and within timelines.
• Working both independently and with the team under direction from your manager.
• Working collaboratively with agency partners and internal teams to develop marketing campaigns that achieve our business objectives.

You are:

• Effective & results-driven– an effective worker, who shows full commitment to the tasks assigned and approaches those tasks analytically to deliver results.
• A credible & influential communicator– you are the subject matter expert, able to provide specialized advice, guidance, and explanations, while gaining the necessary support system to make marketing magic happen.
• A strategic planner – you plan and coordinate tactical plans and initiatives; and you lead the development of integrated solutions, services, and programs.
• Curious & innovative – you always do your research to assess and recommend the best course of action on industry and economic trends and identify key risks and opportunities.
• Knowledgeable – you have advanced experience leveraging all aspects of the marketing mix.
• Energetic, enthusiastic, proactive, and innovative – you will be part of an innovative marketing team that thrives on collaboration.

You have:

• University Degree, preferably in Marketing or Business
• 4-5 years of professional experience in marketing on the agency or client side.
• Proven experience in marketing project management
• Strong analytical skills, especially pertaining to digital marketing

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

The salary range for the role is $56,500 to $70,600. The upper half of the salary range is typically reserved for individuals who have demonstrated consistent strong performance in the role and possess a high level of job knowledge and skill.

Posting Deadline: Posted until filled.

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

We offer:

• We are the largest private-sectorLiving Wage Employerin Canada and have been consistently recognized as one of theTop Employers in Canada.
• Our permanent employees qualify for attractive benefit packages that can be customized and changed each year to meet their evolving needs.
• New employees receive between three to four weeks of vacation allowance per calendar year, and the number of vacation days grows
• In addition to the 10 statutory holidays in British Columbia, Vancity provides an additional three statutory holidays. We offer care days for periods of short-term personal illness or emergency family illness.
• We have flex credits for our health care & dental benefits offer three levels of coverage for you to select from. These benefits will also be effective immediately based on your hire date.

We are committed to providing an inclusive and accessible recruitment experience for all candidates. If you require any accommodations at any stage of the recruitment process, please reach out to our Talent Acquisition team at [e-mail] for confidential support. In-person assistance is also available. We will collaborate with you to ensure your needs are met promptly and effectively.

Please note that all shortlisted candidates for this role will be required to complete a background check which includes resume verification, credit check, criminal record check. Vancity is an inclusive and equitable employerand actively seeks to advanceracial equity,inclusion and belonging across the organization.

Vancity offers required accommodations in all stages of the recruitment process. If you require an accommodation, please advise us, and we will work with you to meet your needs.

Qualifications Education

Preferred

Post Secondary Education/Diploma

Post Secondary Education/Diploma