Marketing Specialist (12 months contract)

EQ Bank; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the financial sector is seeking a Marketing Specialist to drive impactful marketing efforts across the Small Business and Personal Banking portfolios. This dynamic role involves managing campaigns, analyzing data for insights, and collaborating with cross-functional teams to enhance product visibility and customer engagement. With a focus on results-oriented marketing, this position offers the opportunity to be part of a rapidly growing and innovative team.

Qualifications

• Minimum 2 years of experience in Marketing, preferably in financial services.
• Strong analytical skills to derive insights from data.
• Demonstrated oral and written communication skills.

Responsibilities

• Support end-to-end development and execution to launch new products/features.
• Track and report on campaign results and key KPIs.
• Coordinate review and feedback of copy and design with project stakeholders.

Skills

Digital Marketing

Analytical Skills

Campaign Management

Email Marketing

Social Media Management

Education

University Degree in Business or Marketing

Master's Degree in Business or Marketing (preferred)

Tools

Google Analytics

Salesforce Marketing Cloud

Marketing Automation

HubSpot

Pardot

Job description

Were looking for a strategic results-oriented Marketing Specialist to support impactful marketing efforts across our Small Business and Personal Banking portfolios. In this role youll support the launch of new features increasing product visibility and driving customer acquisition engagement and deposit growth.

Youll partner closely with cross-functional teamsproduct analytics creative and CXto execute integrated campaigns and customer journeys.

Join our Marketing team!

As part of the Marketing business unit you will be part of a friendly dynamic and highly driven team that makes things happen. You will be focused on the direct-to-consumer aspect of marketing to support EQ Bank which is currently at a spectacular stage of growth & innovation. Your key responsibilities will include :

Responsibilities :

Support end-to-end development and lead execution to launch new products / features drive product awareness new customer growth and customer marketing initiatives to grow engagement / adoption.

Maintain and manage updates to the public website and customer email journeys to reflect account updates feature releases and rate changes.

Brief internal creative team on deliverables and requirements

Coordinate review feedback and approvals of copy and design with all project stakeholders including creative leads L&C and Customer Care

Support campaign trafficking sheets and execution of media plans track performance by channel and identify optimization opportunities

Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improve based on learnings.

Lead regular competitive tracking including key insights and implications for EQ Bank Small Business (i.e. rate checks competitor website & campaign / promotional audits)

SKILLS AND EXPERIENCE REQUIRED :

• Minimum 2 years of experience in Marketing preferably financial service industry
• University Degree Masters Degree in Business or Marketing preferred
• Experience in acquisition / brand marketing and campaign management
• Strong analytical skills : ability to understand data and derive insights to drive business outcomes
• Demonstrated oral and written communication skills
• Ability to collaborate with multiple stakeholders internally and externally
• Intermediate to Advanced MS Office Skills (Excel Word PowerPoint)
• Youre someone whos looking to be part of a driven results-oriented team and gain valuable experience to help with future career aspirations
• Demonstrated skills at managing a high volume of work and prioritizing projects you excel at getting the job done

Required Experience :

Unclear Seniority

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Contract

Experience : years

Vacancy : 1

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