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The Home Depot Canada is seeking a Marketing Specialist to drive integrated customer-first marketing strategies across paid, owned, and earned channels. You will coordinate campaigns with cross-functional partners and provide regular updates to 360 businesses to ensure visibility and alignment.
The role focuses on campaign execution, collaboration with merchandising and ecommerce, and maintaining the marketing calendar while upholding the Home Depot brand values.
Pay Range: $55,000 - $85,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
The Marketing Specialist is a champion for our customers, including our DIY, DIFM and increasingly our Pro. They will implement integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our customers to take on and complete their projects. They assist in coordinating campaign details across various internal marketing, merchandising and other cross-functional partners to ensure a seamless end-to-end campaign execution across all channels, providing regular updates to their 360 businesses to ensure visibility and alignment.
Support detailed implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
Execute against end-to-end integrated marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
Support incremental campaign executions when new opportunities and campaign pivots arise to react to market and customer needs
Update and maintain departmental marketing calendar and supporting materials
Help to support The Home Depot brand values across all marketing content and communications
Support additional projects for the marketing team as required
Keep track of competitor and market trends
Become knowledgeable in the industry, business, culture and customer
Review campaign results to understand key learnings for future improvements
Build close, collaborative, meaningful working relationships with key business partners, including merchandising, marketing, media and ecommerce
Engage with peers and partners to foster different perspectives and collaboration
Action Oriented
Collaborative
Customer Focused
Communicates Effectively
Strong Communication Skills: Effectively communicates and coordinates across various teams.
Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
Customer-Centric: Provides insightful feedback to enhance customer campaigns.
Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
Team Player: Builds strong partnerships, ; maintains a positive attitude and exemplifies our core values.
Driven & Engaged: Results-oriented and committed to continuous improvement.
Reports to the Marketing Manager
Attend store walks as needed (Home Depot, Competitors and non-Competitors)
Quarterly in store Days
Extended Sitting
Working onsite 5 days
Working in stores and/or the Innovation Center
Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Undergraduate degree or college diploma preferably in business or marketing
Minimum 2-3 years of previous marketing experience in a relevant role
N/A
None
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Bilingual (English/French) will be considered an asset
In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.