marketing specialist

Government of Canada - Western; Winnipeg; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a dedicated professional to develop and implement communication strategies for various events and programs. This role involves coordinating publicity efforts, conducting analytical marketing studies, and providing consultation to new businesses. The ideal candidate will be skilled in using MS Office and desktop publishing software, with a strong focus on marketing strategies. If you are passionate about promoting industrial and commercial business investment and enjoy working in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Experience in developing communication and marketing strategies.
• Ability to conduct analytical marketing studies and research.

Responsibilities

• Develop and implement communication strategies and programs.
• Coordinate special publicity events and promotions.
• Conduct comparative research on marketing strategies.

Skills

Communication Strategies

Marketing Strategies

Analytical Skills

Event Coordination

Tools

MS Office

MS Outlook

MS Excel

Desktop Publishing Software

Job description

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Implement communication strategies and programs
• Provide consultation on planning and starting of new businesses.
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Plan and direct advertising and marketing campaigns

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Outlook
• MS Excel
• Desktop publishing software

Additional information

Work conditions and physical capabilities