Marketing Specialist

David Aplin Recruiting; Winnipeg; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading recruiting firm in Winnipeg is seeking a Marketing Specialist to support marketing initiatives and grow brand awareness. The role includes executing digital and traditional marketing campaigns, collaborating with sales and leadership teams, and managing brand consistency. Ideal candidates have 2-4 years of experience in a marketing role, strong communication skills, and hands-on experience with digital marketing tools.

Benefits

Competitive compensation

Career development opportunities

Collaborative team environment

Qualifications

• 2–4 years of experience in a marketing role, preferably in related industry.
• Hands-on experience with digital marketing tools and platforms required.
• Strong communication and organizational skills necessary.

Responsibilities

• Assist in development and execution of marketing plans.
• Coordinate digital marketing activities including social media and email campaigns.
• Track and report campaign performance using analytical tools.

Skills

Digital marketing skills

Communication skills

Organizational skills

Creative thinking

Education

Post-secondary education in Marketing or related field

Tools

WordPress

Mailchimp

Google Ads

Adobe Creative Suite

Job description

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Our client is a well-established leader in the construction industry where quality and craftsmanship are always at the forefront. With a longstanding commitment to customer satisfaction, their designs and builds are also recognized as being innovative and creative. They are seeking a results-driven Marketing Specialist to support marketing initiatives and help grow brand awareness across Winnipeg and surrounding regions.

The Marketing Specialist will be responsible for executing marketing campaigns and supporting the company’s efforts across digital and traditional platforms. This role involves working closely with the sales and leadership teams to help generate leads, promote brand presence, and enhance customer engagement. The ideal candidate is detail-oriented, creative, and experienced in managing multiple marketing channels with a strong hands-on approach.

Key Responsibilities

• Assist in the development and execution of marketing plans to support brand growth and sales initiatives.
• Coordinate and implement digital marketing activities, including:
• Website content updates and maintenance
• Social media planning and posting
• Email marketing campaigns
• Online advertising and SEO/SEM
• Support traditional marketing initiatives such as print materials, signage, events, and local advertising.
• Help maintain brand consistency across all customer touchpoints and marketing materials.
• Collaborate with internal teams (sales, design, senior leadership) to align on messaging and campaign goals.
• Assist with content creation for promotional materials, digital campaigns, and social media.
• Track and report on campaign performance using tools like Google Analytics and social media insights.
• Coordinate with external partners (designers, printers, media contacts) as needed.
• Support community events, sponsorships, and show home marketing efforts.

Qualifications

• Post-secondary education in Marketing, Communications, Business, or related field.
• 2–4 years of experience in a marketing role, preferably in real estate, home building, construction, or a related industry.
• Hands-on experience with digital marketing tools and platforms (e.g., WordPress, Mailchimp, Meta Business Suite, Google Ads, Google Analytics).
• Strong communication and organizational skills.
• Ability to multitask and manage competing deadlines in a fast-paced environment.
• Creative thinking with a good eye for layout, design, and branding.
• Experience with Adobe Creative Suite or Canva is an asset.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) is a plus.

Why Join

• Join a respected and growing company with deep roots in Manitoba’s building industry.
• Gain exposure to all aspects of marketing from strategy to execution.
• Work in a collaborative and supportive team environment.
• Contribute to projects that have a visible impact in the community.
• Competitive compensation and opportunity for career development.

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.