Marketing Specialist

Targeted Talent; Vancouver; On-site; CAD 55,000 - 70,000; Full time

Job summary

A leading staffing agency in Metro Vancouver is seeking a Marketing Specialist to oversee the execution of marketing campaigns, manage advertising channels, and support event planning. The ideal candidate has a marketing degree and 1-3 years of experience, particularly in B2B SaaS environments. This role emphasizes a results-oriented approach and strong organizational skills.

Qualifications

• 1-3 years of professional experience in a marketing role.
• Results-oriented with a metric mindset and attention to detail.
• Must have the ability to learn quickly and effectively.

Responsibilities

• Manage marketing campaigns and communications with stakeholders.
• Oversee the execution of advertising channels from start to finish.
• Support the planning and execution of marketing events.

Skills

Project management

Content creation

Analytical skills

Organizational skills

B2B SaaS marketing

Education

B.A./B.S. degree in marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

WordPress

Google AdWords

Job description

Roles and Responsibilities

• Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results.
• Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.
• Create or support the development of content, spanning a multitude of different content formats and types.
• Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem.
• Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.
• Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact.
• Partner with key stakeholders within marketing as well as cross-functionally.
• Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords.
• Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.

Qualifications

• B.A./B.S. degree in marketing or related field required
• 1-3 years of professional experience in a marketing role
• Results-oriented with a metric mindset, a can-do attitude, and an eye for detail
• Extremely comfortable in a fast-growth start-up environment
• Experience in B2B SaaS marketing a big plus
• Must have the ability to learn quickly and effectively
• Excellent organizational, project, and time management skills