Marketing Specialist

ISCT, International Society for Cell & Gene Therapy; Vancouver; On-site; CAD 50,000 - 70,000; Full time

Job summary

A global leader in cell and gene therapy is seeking a Marketing Specialist to enhance visibility for its training programs. The role includes developing digital campaigns and managing content across platforms. Ideal candidates should have a relevant degree and 2-3 years of marketing experience, along with creativity and skills in graphic design. This is a full-time role located in downtown Vancouver.

Qualifications

• 2-3 years working experience in a marketing role.
• Strong visual and strategic sensibility.
• Experience managing campaigns of 6+ months.

Responsibilities

• Design and implement marketing strategies for educational programs.
• Manage targeted promotional campaigns to boost registration.
• Collaborate with the marketing team to ensure alignment.

Skills

Creativity

Graphic design

Market research

Project management

HTML/CSS

Google Ads

Microsoft Office

Education

Post-secondary degree

Tools

Canva

Adobe

WordPress

Google Analytics

Google Ads

Job description

Direct message the job poster from ISCT, International Society for Cell & Gene Therapy

The Marketing Specialist for the Institute of Training & Development (ITD) plays a key role in promoting ISCT’s global training mission by driving visibility and engagement for its Workforce Development (WFD) programs. This creative and detail-oriented professional will lead digital campaigns, manage platforms, and develop content that amplifies ISCT’s training portfolio to global audiences. This role leads brand and competitive intelligence efforts to guide course positioning, messaging, and market readiness.

SPECIFIC RESPONSIBILITIES

• Design and implement marketing strategies that promote ISCT educational programs to both internal members and external stakeholders
• Collaborate with course leads to develop and organize impactful sales and promotional materials
• Create and manage targeted promotional campaigns to boost global awareness and registration for ITD training courses
• Coordinate and execute digital marketing activities—including email campaigns, website banners, Google Ads, and other digital promotions—to support course registration and program visibility
• Leverage social media platforms to boost visibility for the Institute of Training & Development and drive registration for WFD courses, collaborating with ISCT’s Marketing Brand Manager
• Establish and track target metrics to quantify and measure impact of marketing campaigns

Brand & Content Management :

Help shape and reinforce the Institute of Training & Development's unique brand identity-its look, feel, and core values, while ensuring WFD brand image is consistent with the overall ISCT global brand identity and quality.

Ensure all marketing messaging and content are visually aligned and consistent in tone, voice, and brand standards

Ensure key brand materials are ready for deployment at ISCT meetings (annual, regional, etc)

Position the ISCT ITD, Workforce Development brand as a global leader in training for clinical translation of cell and gene therapy

Web & Digital Presence :

Maintain and update the WFD microsite, ensuring content is current and engaging

Collaborate with the ISCT Marketing team to ensure alignment across ISCT’s broader digital ecosystem

Track competing CGT training providers to assess demand, identify saturation, and inform course differentiation

Analyze competitor branding and messaging to ensure ISCT’s offerings remain current, compelling, and distinct

Use internal data (e.g., registration trends, campaign metrics, learner feedback) to guide positioning and promotion

Support go-to-market decisions by aligning course visibility with market needs and learner expectations

Team & Administrative Support :

Collaborate cross-functionally to align marketing timelines with program delivery and registration goals

Provide general administrative and coordination support to the ITD team and broader ISCT staff as needed

Perform other marketing-related duties as assigned

REQUIRED QUALIFICATIONS

Post-secondary degree required with a 2-3 years’ working experience in a marketing role

Creativity with a strong visual and strategic sensibility

Graphic design and visual storytelling (e.g., Canva, Adobe, or similar)

Ability to conduct and present clear market research and insights

Proven experience managing campaigns of 6+ months using project management software

Website management and content updates (e.g., CMS platforms like WordPress)

Intermediate HTML / CSS

Experience with Google Ads and digital campaign platforms

Strong Microsoft Office skills (especially PowerPoint and Excel)

PREFERRED QUALIFICATIONS

Experience in healthcare or scientific applications

Google Ads Certifications

Google Analytics Certificate

Experience developing and presenting key segments and personas

2-3 years’ agency experience

This position will be located at ISCT Head Office in downtown Vancouver, British Columbia. Candidates must be able to legally work full-time in Canada (Canadian citizenship, permanent residency, work permit, etc.). This is an opportunity to work on a high-performance team in a business-oriented, creative, and dynamic environment.

WHO WE ARE

ISCT is a global organization of clinicians, scientists, regulators, technologists, and industry partners driving the clinical translation of scientific research to deliver innovative cell and gene therapies to patients. Headquartered in Vancouver, Canada, the ISCT global head office facilitates the interactions between academia, regulators, and the biotech / pharma sector to enable the translation of research into therapies.

The ISCT team is committed to the organization's vision to be the global leader in cell and gene therapy, one of the fastest-growing scientific and innovative medical fields today. We want to hear from you if you are a driven and ambitious individual who wants to make a difference by supporting the brightest minds in the advanced therapies field.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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